Learn Now: Reader Revenue Series
Accelerate your digital subscriptions business.
In this five-part video series, Global Accelerator Program executive director Tim Griggs talks to program alumni about key lessons they've applied to transform their newsrooms. Each video module provides actionable tips and tools on how to build sustainability across publishers' businesses and storytelling capabilities.
The modules are:
1. The Role of the Newsroom
2. Frictionless Purchasing
3. Subscriber Retention
4. Reader Revenue on a Shoestring
5. Using FB Ads to Drive Subscriptions
The modules are:
1. The Role of the Newsroom
2. Frictionless Purchasing
3. Subscriber Retention
4. Reader Revenue on a Shoestring
5. Using FB Ads to Drive Subscriptions
1. The Role of the Newsroom
Cross-functional Strategy
Get practical advice on how journalists can contribute to your reader revenue approach.
Presenter: Tim Griggs
Alum: Idalmy Carrera-Colucci (Chicago Tribune)
Alum: Idalmy Carrera-Colucci (Chicago Tribune)
2. Frictionless Purchasing
Streamline the Experience
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
Presenter: Tim Griggs
Alums: Claudia Laws (Salt Lake Tribune) & Christian Panson (Winnipeg Free Press)
Alums: Claudia Laws (Salt Lake Tribune) & Christian Panson (Winnipeg Free Press)
3. Subscriber Retention
Reduce Churn
You already know that keeping a paying supporter is much cheaper than acquiring a new one – now get lessons in how to attack your churn from all angles.
Presenter: Tim Griggs
Alums: Kati Ewert & Curtis Huber (Seattle Times)
Alums: Kati Ewert & Curtis Huber (Seattle Times)
4. Reader Revenue on a Shoestring
Small Wins
Your reader revenue strategy doesn’t need to start with a massive investment. Whatever the size of your organization, be inspired by simple tactics and approaches you can implement today that will help you make meaningful gains.
Presenter: Tim Griggs
Alum: Vanita Prasad (The Newsroom)
Alum: Vanita Prasad (The Newsroom)
5. Using FB Ads to Drive Subscriptions
Increase Engagement
Using five levers (Objective, Targeting, Bidding, Optimization and Format) to engage existing and new audiences in order to drive subscribers.
Presenter: Morgan Schnepper (Facebook)
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The Meta Journalism Project works with publishers around the world to strengthen the connection between journalists and the communities they serve. It also helps address the news industry's core business challenges, through trainings, programs and partnerships.