ANNOUNCEMENTS
Resources for Publishers Attending the NABJ NAHJ Convention and Career Fair 2020
The National Association of Black Journalists (NABJ) and the National Association of Hispanic Journalists (NAHJ) are teaming up to host the #NABJNAHJ20 Convention and Career Fair on August 5-8. The first-ever virtual NABJ-NAHJ joint convention and career fair will bring together the nation’s top journalists, media executives, journalism educators, public relations professionals and students for a robust agenda that includes 92 sessions, workshops and training activities over the four-day event. Themed “Power of the Past - Force of the Future,” the convention aims to showcase programs that support journalists of color, facilitate diversity in all sectors of journalism, and advance a culture of inclusion and equality across the industry. The Facebook Journalism Project is an event sponsor. Below we’re sharing resources to help publishers attending the event grow their audiences and monetize content across Facebook and Instagram.
Foundational materials for news publishers on Facebook
- Understand top features of Facebook business Pages and how to maximize their effectiveness.
- Register your news Page and learn 5 benefits available to publishers. The News Page Index ensures your news organization is recognized as a news and media company by Facebook.
- Review News Feed principles that guide how content appears on our platform.
- Use CrowdTangle to measure success and follow, analyze, and report on what’s happening across social media. To help newsrooms follow the vital social conversation around ending systemic racism, CrowdTangle published Live Displays covering Juneteenth, Black Lives Matter and the nationwide protests.
Monetization opportunities for news content on Facebook
- Understand why and how to use Instant Articles
- Video monetization is available to publishers who register for the News Page Index and meet certain criteria.
- Integrate rewarded video through Facebook Audience Network.
- Get started with branded content. You can use Brand Collabs Manager to get discovered for paid partnerships and unlock your earning potential on Facebook.
Finding new audiences on Facebook and Instagram
- Take free online courses to understand your Facebook and Instagram audiences
- Learn why marketing your business and news content is important for finding new audiences
Publisher success stories and case studies
- Blavity Inc. has used Facebook Live to unlock record audience growth during the pandemic.
- A Mundo Hispánico senior reporter uses Facebook Live to cover hard news stories.
- The AFRO outlines its yearlong Black History Month editorial project and live event series to increase Baltimore’s Black voter turnout, supported by a FJP Community Network grant.
- Telemundo generated 114 million IGTV views and grew Instagram followers by 30% in one year.
- WURD Radio host and "Rapping Professor" Dr. Aaron Smith explains a 72% increase in overall listens to radio streams on Facebook for his community-based black talk radio show, "Show on the Go,” supported by a FJP Community Network grant.
To receive more case studies, product case studies and other opportunities, sign up for the Facebook Journalism Project newsletter.
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The Meta Journalism Project works with publishers around the world to strengthen the connection between journalists and the communities they serve. It also helps address the news industry's core business challenges, through trainings, programs and partnerships.