FIND TOOLS
In-stream Ads
In-Stream Ads are a way for you to earn money from your videos.
See if your Pages are eligible for In-Stream Ads.
Start EarningIn-stream ads keep your content front and center—earn money and provide a viewing experience with less disruption.
Earn revenue easily
Receive revenue by including ads in your live and on-demand videos.
Include ads without losing viewers
Ad placement options offer a viewing experience with less disruption.
You decide when to monetize
Select how and when you monetize new and existing on-demand and live videos.
Features
In-stream ads in On-Demand Video
In-stream ads will be automatically added to new videos you upload. Any Page admin can turn off or adjust the placement of in-stream ads in individual videos within the video composer.
Ad formats
Pre-roll ads play before your video starts. These are shown to people who actively seek out the content. The more viewers that seek out the content, the more payouts you receive.
Mid-roll ads play during your video. These work best within a video that has natural break points. Since most videos are still discovered in News Feed, we recommend that creators program their content for mid-roll ads.
Image ads are static image ads that display under the content. Image ads help you earn money from videos that don't have a good place for mid-roll ads, such as comedy skits.
Post-roll ads appear at the end of your videos. They can be shown to viewers who do not receive a pre-roll ad or an image ad.
Frame your visual story
Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
Play around and learn what works
There’s no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.
EARN REVENUE
Take control of your ad placement
Ads are placed at natural breaks in your content, or you can choose placements yourself. Whenever an in-stream ad plays, you earn a share of the resulting revenue. In-stream ads work best in longer, authentic content that brings people back and fosters a loyal community.
Start EarningUse Facebook In-Stream Ads
Check out Help Center to get started with using In-Stream Ads on Facebook.
Help Center
Use Facebook In-Stream Ads
Manage In-stream Ad Payouts
After your Page is approved for in-stream ads, you can set up your payment account. To receive your earnings from in-stream ads, you must set up a payment account.
When will I receive in-stream ad payouts?
Payouts are released around the 21st of every month for earnings made in the previous month. For example, earnings made in January will be paid out around February 21st.
If you’re based in the U.S., you’ll be paid once a month after you reach the minimum balance of $5.
If you’re not in the U.S., your minimum balance to receive payouts may vary based on the payout method you chose when you set up your account:
- PayPal or local bank account: you’ll be paid once a month after you reach the minimum balance of $25.
- Wire transfer: you’ll be paid once a month after you reach the minimum balance of $100.
If your accumulated balance is below the minimum threshold at the end of a month, it’ll be carried over to the next month until it reaches the minimum threshold for payouts.
Note: Your payouts are inclusive of multiple payout sources. If you use more than one monetization tool, your balance will include earnings from each tool.
International payments might take several days to arrive in your bank or PayPal account.
What currency does Facebook use for payouts?
We release payments in only USD. We recommend that you contact your bank to confirm you can accept payments in USD.
How can I find my approximate earnings?
You can view and track your approximate earnings in Meta Business Suite. Learn how to access your approximate earnings in Meta Business Suite.
To see the status of your payment:
- Go to Meta Business Suite.
- On the left navigation bar, click Monetization.
- Click In-stream ads.
If you set up in-stream ads, and you're having issues, contact us.
Learn more
Help Center
Manage In-Stream Ad Payouts
How to check your In-stream Ads eligibility on Facebook
To learn if you can use in-stream ads in your videos, check your Page’s eligibility in Creator Studio. In-stream ads are also only available to Pages that publish videos in certain languages and countries. For a list of country and language availability, go here.
Help Center
Learn more about In-Stream Ads eligibility
