Helping Creators and Video Publishers Grow Their Businesses

Now more than ever, creators, video publishers and media are using Facebook to build a meaningful community and business. We’re seeing the traditional notion of a creator evolve as comedians, artists, fitness instructors, athletes, small businesses and sports organizations use video and online events to connect with their audience. To better support our partners, we’re improving the tools that help creators earn money and manage their presence on Facebook.

From ads, to brand partnerships, to support from people, creators can earn money with a growing variety of products best suited to the content they share and the communities they’ve built.

In Creator Studio, we’re expanding our video insights to include Live and Stars performance, and we added a new Video Details Explorer dashboard, which includes Traffic Sources Insights for each video. We’ve also added hourly metrics for the first 48 hours after a video is published. And in the Creator Studio app, we recently added the ability to publish and schedule Facebook posts right from the app.

To help creators better understand the value of engaging in conversations and assess the effectiveness of their commenting, we're introducing Comment Insights, which show how commenting on posts may lead to increased engagement and impressions compared to similar posts where a creator did not join the conversation. When available, these insights will appear as a weekly notification.

Many creators rely on multiple platforms to monetize their content. That's why we're investing in a suite of tools specific to Instagram, including the ability to log into Creator Studio using Instagram credentials and expanded access to Brand Collabs Manager to help creators easily manage their presences across our apps.