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Meta for Business

Generative AI features for ads coming to all advertisers We’re announcing that we’ve begun rolling out our first generative AI-powered features for ad creatives in Meta’s Ads Manager, with global rollout complete by next year. .

Generative AI features for ads coming to all advertisers
More Ways to Reach Customers Through Video, AI-Powered Tools and Improved Ad Formats
Announcements · March 12, 2024

More Ways to Reach Customers Through Video, AI-Powered Tools and Improved Ad Formats

Today we’re introducing new AI-powered tools that provide more information to people at the moment of discovery to give them the confidence to make a purchase after seeing an ad.

Performance Spotlight: Using Advanced Analytics to measure Lowe’s One Roof Media Network
Announcements · March 11, 2024

Performance Spotlight: Using Advanced Analytics to measure Lowe’s One Roof Media Network

Performance Spotlight: Using Advanced Analytics to measure Lowe’s One Roof Media Network

Performance Talks: Ask Me Anything with Nicola Mendelsohn
Announcements · February 27, 2024

Performance Talks: Ask Me Anything with Nicola Mendelsohn

In this special edition of Performance Talks we caught up with Nicola Mendelsohn, Vice President of Meta’s Global Business Group, to grab a coffee

Prepare-se para impulsionar suas vendas no Dia do Consumidor com insights e soluções da Meta
Inspiration · February 23, 2024

Prepare-se para impulsionar suas vendas no Dia do Consumidor com insights e soluções da Meta

Confira as expectativas para a data e entenda como as plataformas da Meta podem te ajudar em todos os momentos da jornada do consumidor, desde a descoberta até a compra e o pós venda do seu produto ou serviço.

New Ways for Small Businesses to Boost and Avoid Apple Service Charges
Announcements · February 14, 2024

New Ways for Small Businesses to Boost and Avoid Apple Service Charges

Small businesses that boost posts on Facebook and Instagram can avoid a 30% Apple service charge by following these tips.

Meta launches Engaged-view to help advertisers drive more video insights and performance.
Tips · January 30, 2024

Meta launches Engaged-view to help advertisers drive more video insights and performance.

Meta introduces Engaged-view attribution setting to optimize video ad performance and drive more insights for advertisers.

Meta makes it easier for businesses to protect their brands with new IP reporting center and updates to protection tools
Announcements · January 24, 2024

Meta makes it easier for businesses to protect their brands with new IP reporting center and updates to protection tools

Meta is taking significant strides to safeguard businesses across its platforms with the introduction of an updated Brands Rights Protection and a new IP reporting center.

Introducing Creator Management Tools: A Way to Manage Creators At Scale
Announcements · January 17, 2024

Introducing Creator Management Tools: A Way to Manage Creators At Scale

We’re announcing the launch of Creators Management Tools, a centralized tool for agencies and creators to manage their relationships on the Facebook platform.

Performance Talks: 2024 predictions and trends
Announcements · January 8, 2024

Performance Talks: 2024 predictions and trends

In this blog post, we discuss the top trends that will shape digital advertising performance in 2024, as predicted by leaders at Meta. These trends include the use of messaging, native creative for Reels, and the integration of AI tools to drive better campaign performance.

Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Tips · December 12, 2023

Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy

Meta’s Eva Press sat down with Katie Haniffy, Head of media strategy and investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.

Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
Tips · November 28, 2023

Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance

We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.

Unlock Q5: 5 best practices to maximize your post-holiday marketing budget
Tips · November 27, 2023

Unlock Q5: 5 best practices to maximize your post-holiday marketing budget

We’ve created a Q5 marketing guide with best practices, insights, and new products and tools that can help marketers make the most of post-holiday marketing budgets.

More from Meta for Business

Meta launches Engaged-view to help advertisers drive more video insights and performance.
Tips · January 30, 2024

Meta launches Engaged-view to help advertisers drive more video insights and performance.

Meta introduces Engaged-view attribution setting to optimize video ad performance and drive more insights for advertisers.

Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy
Tips · December 12, 2023

Performance Talks: CMO Corner with PepsiCo’s Katie Haniffy

Meta’s Eva Press sat down with Katie Haniffy, Head of media strategy and investment at PepsiCo, to discuss the role measurement plays in driving advertising performance.

Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance
Tips · November 28, 2023

Performance Talks CMO Corner: Kargo’s COO, Michael Shaughnessy on the importance of creative in driving ad performance

We spoke with Michael Shaughnessy, COO of Kargo, to talk about Kargo’s data driven approach to creative, and how that can ultimately impact advertising performance.

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