Welcome to Holiday, Unwrapped
A series of videos highlighting Facebook IQ insights, trends and best practices to help marketers plan for the season ahead.
Insight 1
The economic downturn may expedite the rise of mega sales
New strategies and tactics to stand out during sales days
Black Friday was one of the first mega sales days (MSDs) globally, and while in North America we’ve expanded MSDs to include Cyber Monday, mobile-first regions like Southeast Asia now experience 8-10 MSDs annually. In this episode, Dhurv Vorha, Industry Director, Digital Natives and Tech, Southeast Asia, shares key learnings, campaign planning tips, and digital shopping trends from Asia, where marketers plan mega-sales activations year round. Learn about best practices and innovations that may inspire new and delightful ways for your marketing to engage shoppers during the holidays.
People who shop on MSDs vs non-MSD shoppers are:
1.4x more likely to be high spenders
1.62x more likely to purchase on mobile
3x more likely to buy something for themselves
Source: "Facebook Seasonal Holidays Study" by YouGov (Facebook-commissioned online study). US and Canada data. Dec 2-24, 2019.
“Consumer interest in sales day shopping starts eight weeks in advance... during which brands should start influencing their customers with product-centric creative. And then, remarket to them as interest peaks up to three days in advance.”
Dhruv Vohra
Industry Director, Digital Natives and Tech, Southeast Asia
Product Solutions
Holiday Campaign Planner
Develop a well-structured holiday campaign
Find tips for planning your holiday campaign across phases: preparation, awareness, conversion and what to do post-holiday – plus suggestions for driving mega sales campaign performance.
Instagram Stories
Tell a more immersive holiday story
Pull people into your brand’s holiday story with edge-to-edge video and photos. Drive business results during mega sales windows by optimizing for awareness, reach, conversions and more.
Unwrap essential marketing guidance
Download our marketing guide to prepare for the upcoming holiday shopping season.