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Get Insights on Your Instagram Content in Creator Studio
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3 min
Understand How People Interact With Your Instagram Content
Knowing how many people have seen your content and how they interacted with it is key to growing your audience and inspiring loyalty. It helps you understand what’s working (or not)! The Creator Studio Insights tab gives you a good idea of the recent overall activity on your content. See activity on specific posts in the Content Library tab.
To access your Instagram insights in Creator Studio, you need to first connect your account.
Go to Creator Studio on a computer and click
at the top of your screen.
Select Insights.
Select Activity.
Recent overall activity insights
The Activity section of the Insights tab in Creator Studio Instagram shows you activity on your content, aggregated over the last seven days.
The insights in the Activity section include:
Actions Taken on Your Account
This set of insights measures the actions people take when they engage with your account. These can include profile or website visits, taps to call, text or email you, or taps to get directions to your business.
Accounts Reached
This set of insights measures the reach and impressions of your content. Reach is the number of unique accounts that have seen your posts. Impressions are the total number of times your posts have been seen.
Activity insights on specific posts
For insights into actions taken on specific, individual Instagram posts, go to the Content Library tab and click on a post. All of your posts are visible in the Content Library, regardless of when they were published.
Insights available for specific posts include:
Video
Number of views, viewing time, unique viewers and more
Post
Reach, number of likes, comments, shares and more
Shares
Pages that have shared your video
You may even see some tips, custom tailored to how your posts are doing!
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Understand How People Interact With Your Instagram Content in Creator Studio
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This lesson is part of the course
Get Insights on Your Instagram Content in Creator Studio
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