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Update to Meta Ads Manager objectives
We are gradually introducing a new set of 6 campaign objectives in Ads Manager: awareness, traffic, engagement, leads, app promotion and sales.
Image
Facebook In-Stream Video
Facebook in-stream video allows you to deliver video or image ads to people watching videos on Facebook from familiar publishers and digital-first creators. Your ads can also appear in Facebook Live streams from a select group of approved gaming, entertainment and sports partners. Image ads on Facebook in-stream video can appear on both mobile and desktop. These ads can show up after 15 seconds of the main video content.
You can use the image format to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Design Recommendations
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Due to the small image size, we recommend not adding text on images.
Text Recommendations
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
Choose a conversion location
The conversion location is the place where you want people to take action. For some objectives, the conversion location is automatically selected for you.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
