Goal icon – Small business Promote your local business

Promote your local business

Reach more customers near your store.

small business owners inside a local record shop – promote your local business and drive in-store traffic for your small business through Facebook and Instagram
Connect with more people in your neighbourhood to increase in-store traffic and local sales. You can promote your local business with Facebook by updating your accounts, advertising to the right people and refining your campaigns.

Create an online presence

Create a Page or a business profile to access tools and products that can help you reach your business goals.

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Step 1

1. Put your store on the map.

Update your Facebook Page, Instagram business profile or WhatsApp business profile with your address, business hours and contact information so people can get in touch and visit your store.

Down arrow icon – Promote your local business for small businessesRelated resources

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Step 2

2. Advertise to local customers.

Connect with more people in your area with ads on Facebook. You can advertise directly from your Facebook Page to promote your business locally. Just click or tap the Promote button at the top of your Page, and choose the "Promote your business locally" goal.

Down arrow icon – Promote your local business for small businessesGet started

Down arrow icon – Promote your local business for small businessesRelated resources

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Step 3

3. Measure your success.

Check Facebook Ad Centre directly from your Facebook Page to see how your campaign is performing. Get insights about what images and messages resonated most with your audience and learn more about the people you were able to reach with your ads.

Down arrow icon – Promote your local business for small businessesGet started

Down arrow icon – Promote your local business for small businessesRelated resources

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Bake Me Happy increases foot traffic with in-store offers.

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Success story

The Grooming Company sees a 45% increase in new customers with Facebook offline conversions.

25x return on ad spend

45% increase in new customers

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