Placement Asset Customization

Use this solution to customize the creative assets displayed in different ad placements. Maintain control over the creative, while using several different placements.

Placement Asset Customization is one of our three APIs that use asset customization rules. Learn more about Asset Customization Rules.

Get Started

Step 1: Create an ad campaign and ad set
Step 2: Provide creative and customize assets
Step 3: Create your ad
Optional Step 4: Get insights and analyze results
Optional Step 5: Read Ad Creative

Placement Asset Customization with existing posts is no longer supported via the API. You can only use this option in Ads Manager.

Step 2: Provide Creative

Use asset_feed_spec to provide your creative. You can specify multiple creative assets for each asset type, including images, videos, carousels, headlines, and body text. Only provide one link description, since the link description cannot be customized per placement.

To apply customization:

Set asset_customization_rules inside your asset_feed_spec.
For each rule, add customization_spec and asset labels.

For Placement Asset Customization, every asset_feed_spec needs to have more than one customization rule attached to it.

See Asset Customization Rules.

Supported Properties

Property Name Description

Property Name	Description
`customization_spec` type: Supported Fields	Required. Placements where you want to display the assets.
`image_label` format: `{"name": "{LABEL_NAME}"}`	Required for `SINGLE_IMAGE` format. Label of the image you want to display. It is attached to the image assets in `asset_feed_spec`.
`video_label` format: `{"name": "{LABEL_NAME}"}`	Required for `SINGLE_VIDEO` format. Label of the video you want to display. It is attached to the video assets in `asset_feed_spec`.
`carousel_label` format: `{"name": "{LABEL_NAME}"}`	Required for `CAROUSELS` format. Label of the carousel you want to display. It is attached to the carousel assets in `asset_feed_spec`.

customization_spec

type: Supported Fields

Required.

Placements where you want to display the assets.

image_label

format: {"name": "{LABEL_NAME}"}

Required for SINGLE_IMAGE format.

Label of the image you want to display. It is attached to the image assets in asset_feed_spec.

video_label

format: {"name": "{LABEL_NAME}"}

Required for SINGLE_VIDEO format.

Label of the video you want to display. It is attached to the video assets in asset_feed_spec.

carousel_label
format: {"name": "{LABEL_NAME}"}

Required for CAROUSELS format.

Label of the carousel you want to display. It is attached to the carousel assets in asset_feed_spec.

Supported Fields in `customization_spec`

Property Name	Description
`publisher_platforms`	Required. Possible placements for your ad. Options are: `facebook`, `instagram`, `messenger`, and `audience_network`.
`facebook_positions`	Optional, but required if Facebook is selected in `publisher_platforms`. Facebook specific placement. Options are: `feed`, `right_hand_column`, `marketplace`, `video_feeds`, `search`, and `story`.
`instagram_positions`	Optional, but required if Instagram is selected in `publisher_platforms`. Instagram specific placements. Options are: `stream`, `story`, `explore`, `explore_home`, `profile_feed` and `ig_search`. Note: The `explore_home` placement only supports the `SINGLE_IMAGE` format.
`messenger_positions`	Optional, but required if Messenger is selected in `publisher_platforms`. Messenger specific placements. Options are: `messenger_home`, `sponsored_messages`, and `story`.
`audience_network_positions`	Optional, but required if Audience Networks is selected in `publisher_platforms`. Audience Network specific placement. Options are: `classic`, `instream_video`, and `rewarded_video`.

Learn more about our available placement options.

Example — Feed Setup

curl 
  -F 'object_story_spec={
       "page_id": "<PAGE-ID>",
       "instagram_actor_id": "<INSTAGRAM-ID>",
     }' 
  -F 'asset_feed_spec={
    "videos": [
      {
        "adlabels": [
          {
            "name": "labelfb",
          }
        ],
        "video_id": "10154618295707554"
      },
      {
        "adlabels": [
          {
            "name": "labelig",
          }
        ],
        "video_id": "10154618298562554"
      }
    ],
    "bodies": [
      {
        "text": "Begin Your Adventure"
      }
    ],
    "link_urls": [
      {
        "website_url": "<WEBSITE_URL>",
        "display_url": "<DISPLAY_URL>"
      }
    ],
    "titles": [
      {
        "text": "Level Up"
      }
    ],
    "ad_formats": [
      "SINGLE_VIDEO"
    ],
    "call_to_action_types": [
      "WATCH_MORE"
    ],
    "descriptions": [
      {
        "text": ""
      }
    ],
    "asset_customization_rules": [
      {
        "customization_spec": {          
          "publisher_platforms": [
            "facebook"
          ],          
          "facebook_positions": [
            "feed",
            "instream_video"
          ]
        },
        "video_label": {
          "name": "labelfb",
        }
      },
      {
        "customization_spec": {          
          "publisher_platforms": [
            "instagram"
          ],          
          "instagram_positions": [
            "stream"           
          ]
        },
        "video_label": {
          "name": "labelig",
        }
      }
    ]
  }' 
https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

Example — Instagram Explore home Asset Customization

curl 
  -F 'object_story_spec={
       "page_id": "<PAGE-ID>",
       "instagram_actor_id": "<INSTAGRAM-ID>",
     }' 
  -F 'asset_feed_spec={
        "ad_formats": [
          "SINGLE_IMAGE"
        ],
        "asset_customization_rules": [
          {
            "image_label": {
              "name": "placement_asset_f1048d832ecd558_1661539731099"
            },
            "customization_spec": {
              "publisher_platforms": [
                "instagram"
              ],
              "instagram_positions": [
                "explore_home"
              ]
            }
          }
        ],
        "bodies": [
          {
            "text": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "call_to_action_types": [
          "LEARN_MORE"
        ],
        "images": [
          {
            "hash": "9ffd7307eae1f9c6e5250fc8760d285f",
            "adlabels": [
              {
                "name": "adlabel1"
              }
            ]
          },
          {
            "hash": "9ffd7307eae1f9c6e5250fc8760d285f",
            "image_crops": {
              "100x100": [
                [
                  604,
                  0
                ],
                [
                  1659,
                  1055
                ]
              ]
            },
            "adlabels": [
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "link_urls": [
          {
            "website_url": "",
            "display_url": "",
            "deeplink_url": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "optimization_type": "PLACEMENT",
        "titles": [
          {
            "text": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ]
      }' 
https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

Example - Instagram search results Asset Customization

curl 
  -F 'object_story_spec={
       "page_id": "<PAGE-ID>",
       "instagram_actor_id": "<INSTAGRAM-ID>",
     }' 
  -F 'asset_feed_spec={
        "ad_formats": [
          "SINGLE_IMAGE"
        ],
        "asset_customization_rules": [
          {
            "image_label": {
              "name": "placement_asset_f1048d832ecd558_1661539731099"
            },
            "customization_spec": {
              "publisher_platforms": [
                "instagram"
              ],
              "instagram_positions": [
                "ig_search"
              ]
            }
          }
        ],
        "bodies": [
          {
            "text": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "call_to_action_types": [
          "LEARN_MORE"
        ],
        "images": [
          {
            "hash": "9ffd7307eae1f9c6e5250fc8760d285f",
            "adlabels": [
              {
                "name": "adlabel1"
              }
            ]
          },
          {
            "hash": "9ffd7307eae1f9c6e5250fc8760d285f",
            "image_crops": {
              "100x100": [
                [
                  604,
                  0
                ],
                [
                  1659,
                  1055
                ]
              ]
            },
            "adlabels": [
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "link_urls": [
          {
            "website_url": "",
            "display_url": "",
            "deeplink_url": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ],
        "optimization_type": "PLACEMENT",
        "titles": [
          {
            "text": "",
            "adlabels": [
              {
                "name": "adlabel1"
              },
              {
                "name": "adlabel2"
              }
            ]
          }
        ]
      }' 
https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adcreatives

See all available options for Asset Feed Spec.

Optional Step 5: Read Ad Creative

For Placement Asset Customization ads, Instagram related creative fields should be retrieved via {ad-account-id}/ads. For example: