Add Call-To-Action

As an option, you can provide a call-to-action (CTA) in link_data while creating your Instagram Ads. If you do not provide a CTA, we use LEARN_MORE as the type, and the link from link_data as the link, to create a default.

Options

You can choose from several CTA buttons.

For Website Clicks and Video Views objective, you can use:

• Book Now
• Contact Us
• Download
• Learn More
• Shop Now
• Sign Up
• Watch More
• Donate More (coming soon)

For Mobile App Installs objective, you can use:

• Book Now
• Download
• Install Now
• Learn More
• Listen Now
• Play Game
• Shop Now
• Sign Up
• Use App
• Watch More
• Watch Video

You should not create WEBSITE_CLICKS ads that link to your Facebook Page or Instagram profile. This can result in API error and it also creates a poor advertising experience. For example, if you link to your Instagram profile, every one who is not logged in via their in-app browser will see a log in dialog again. To promote your Facebook Page with a Facebook ad, use PAGE_LIKES ads instead.