Blog

Aktuelle Neuigkeiten und Best Practices für Medienpartner

TheSoul Publishing embraces Reels and in-stream ads
11. Juli 2023

TheSoul Publishing embraces Reels and in-stream ads

Discover TheSoul Publishing's success with 200B views and 1.5B followers. Learn how Archie5 and Wood Mood used innovative strategies for growth.

Big Ten Network Uses Facebook Reels to Increase Visibility of Women's Basketball
16. Mai 2023

Big Ten Network Uses Facebook Reels to Increase Visibility of Women's Basketball

Big Ten Network leveraged Facebook Reels, Collabs, and athlete star power to increase visibility of women’s basketball this season. Their strategy drove 5.5 M Plays and +9x YOY in FB 3 second views on VOD in March 2023.

Essential remix tips: 9GAG shares 5 elements of a winning remix
23. März 2023

Essential remix tips: 9GAG shares 5 elements of a winning remix

In late 2022, the 9GAG team set out to deploy a Reels-focused content strategy across Facebook and Instagram. The revised strategy was a hit, securing 850M+ Reels plays in just 60 days.

Inside Xiaoguo Comedy’s Reels-first launch strategy
23. Februar 2023

Inside Xiaoguo Comedy’s Reels-first launch strategy

Xiaoguo Comedy - a popular stand-up comedy club in China - focuses on video content that combines short form comedy exploring universal struggles with a Reels-first posting strategy.

How Reels & Instagram shopping helped Overtime attract a Gen-Z audience
2. Februar 2023

How Reels & Instagram shopping helped Overtime attract a Gen-Z audience

By using the full suite of Meta products, Overtime aimed to attract a Gen-Z audience and prove its value as a business partner.

Oracle Red Bull Racing: Eine Saison, die im Gewinn der Meisterschaft gipfelte – erzählt durch Instagram Reels
2. Januar 2023

Oracle Red Bull Racing: Eine Saison, die im Gewinn der Meisterschaft gipfelte – erzählt durch Instagram Reels

Wie Oracle Red Bull Racing seinen Erfolg auf der Rennstrecke in Social Media fortsetzt und mithilfe von Reels neue Follower*innen gewinnt und mit ihnen interagiert.

So funktioniert die Verbreitung von Videos auf Facebook
Aug 31, 2022

So funktioniert die Verbreitung von Videos auf Facebook

Best Practices für die Verbreitung von Videos auf Facebook

How Xiaowu woos a global audience and boosts revenue on Facebook
10. August 2022

How Xiaowu woos a global audience and boosts revenue on Facebook

Chinese media company Xiaowu has grown to manage 100 Facebook Pages in two years with its proven growth and monetization strategy

Drive Reach Without Watchbait
March 25, 2022

Drive Reach Without Watchbait

This blog is intended to serve as education/awareness to publishers and creators about FB's stance on "Watchbait" and best practices to avoid using it.

The Month in Review for February 2022
March 7, 2022

The Month in Review for February 2022

Find out what's happening across Meta.