Tools to use with Video on Facebook: Bulk Features and Organic Video Testing

As your newsroom explores how to effectively and efficiently use Facebook to post its video content on the platform, there are tools that will allow you to optimize your time and give you valuable insights to hone and strengthen your video strategy.

Below, we’ll explore a few scenarios from a fictitious newsroom - Mainstreet News - and how they leveraged Bulk Features and Organic Video Testing to increase their efficiency while testing organic video posts.

As part of its investigative series reporting, Mainstreet News has produced a large number of videos that it wishes to upload onto Facebook but is worried that the volume of video clips will take up too much time.

Bulk Features for video allow pages to streamline their publishing workflow by applying settings or taking actions on videos in bulk such as scheduling, publishing or monetizing. With Bulk Features, Mainstreet News would be able to upload a large number of videos at once.

How to Bulk Upload Multiple Videos
In order upload multiple videos at once in Creator Studio, you must:

Bulk Features can be accessed at the point of upload or from the Content Library.

Mainstreet News has created a number of different cuts of the same video clip and is curious which one would resonate the most with its audience on Facebook.

Organic Video Post Testing lets you test 2-4 variations of a non-ad video post to see which one your audience likes most. Mainstreet News can use Organic Video Post Testing to determine which of its video clip cuts would perform best on the platform.

During the test, the posts are circulated to your audience, but not posted to your Page. When the test ends, the winning post is automatically published on your Page.