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Facebook Pages

Create a beautiful online home for your business.

Increase awareness of your business with a free online presence you can make in minutes.

Creating a Facebook Page allows the more than 2 billion people on Facebook to discover your business—think of your Page as a digital storefront. Setting up a business Page is simple and free, and it looks great on both desktop and mobile.

Understand the benefits of creating a Facebook Page for your business on the Advertiser Help Center.


Get Step-By-Step Instructions

2/3

of Facebook users across all countries surveyed say they visit the Page of a local business at least once a week1.

Build an active and engaged audience for your business.

Once you’ve set up your Page, you can build an audience of people who are interested in what you have to offer.

Grow your Page by inviting customers and friends.

Start by inviting current customers or other interested people to like your Facebook Page. They can support you by interacting with your posts and sharing your content. This initial audience helps to establish credibility, build your reputation and spread the word about your business right away.

Run ads to get more Page likes.

People who like your page will receive notifications when you publish updates, helping you reach them and stay top of mind. Getting more likes for your Page can help you keep people updated about new products, promotions and events—and even turn them into new customers.

Learn how to grow your Page audience on the Advertiser Help Center.

Get Step-By-Step Instructions

Manage many aspects of your business with Pages.

Your Page makes it easy for people to find out more about what you offer and get in touch.

Keep your customers updated.

Posting on your business Page is a great way to let your customers and fans know what your business is up to. Keep customers interested and engaged with industry information, product updates, event notifications and more.

Learn more about publishing content to your Facebook Page

Reach more people with Page promotions and boosted posts.

Stay top of mind with people who are interested in your Page. Reach a larger audience with boosted posts, and keep customers engaged with industry information, product updates, event notifications and more.

Learn more about boosted posts and Page promotions

Connect people with your products and services.

Drive more transactions with Page features tailored for your business type. Schedule appointments or take reservations, drive people to your website's shop or donate page, or provide a link for your app or game to encourage people to download.

Learn more about about call-to-action promotions

Offer great customer service.

People can communicate with your business through Messenger—it’s a familiar and convenient way to answer questions or help out a customer.

Learn more about messaging on your Page

Post about an open job.

Reach qualified job candidates where they're already spending their time—on Facebook. Post job opportunities on your business Page for free.

Learn more about posting a job

Share an offer.

Create coupons and discounts right from your Page to let people know about specials and deals—it can help you bring back current customers and attract new ones.

Learn more about offers

Build community.

Create a Facebook group to deepen your relationship with your customers. Invite customers to join, start discussions relevant to your business, create events, and set up a calendar to stay organized.

Learn more about creating a Facebook group that links to your Page

Promote an event.

If you're hosting an event for your business, use Facebook events to spread the word. Share key details, increase attendance and sell tickets.

Learn more about creating an event

Sell things on Marketplace.

Connect your products and services to your local community by listing things to Marketplace. Target buyers on the go with mobile-friendly listings.

Learn more about posting to Marketplace

Grab attention for your Page with these creative tips.

Turn your Page visitors into customers with eye-catching visuals. Photos and videos of your latest products and services can help to bring in new customers—especially if you follow these creative best practices.

Think mobile first.

Before using a photograph or video on your business Page, look at it on your smartphone and ensure the main subject is clear.

Keep it simple.

You usually don't need complex props or staging. The most effective images are often the simplest ones—close-ups of unique textures, or short clips of someone using your service.

Vary your layouts.

When arranging objects for a photo or video, you can stand out with interesting layout. Try capturing the display from above, or vary how close your subjects are to the camera.

Create a focal point.

When setting up your scene—whether it’s a group of products or a storefront—provide a focal point by putting a subject in the foreground.

Find a Facebook Marketing Partner to help.

Whether you're a small business or a global brand, you can work with a highly-skilled and vetted Facebook Marketing Partner to amplify or manage your online presence. Find one who’s right for you.

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