Facebook for Business
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Facebook Blueprint: Free online courses & certification
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Promote My App

Take free online courses about promoting your app on Facebook.

Learn about the right solutions for your goal of promoting your app.

Reach the right people in the right context and gain mobile app momentum. Follow this course series to learn how.

App Installs

Use this lesson to: Drive downloads of your app. Understand the Facebook SDK and app events. Optimize ad delivery to meet your specific business goals. Learn about available ad formats and placements. Measure your campaign.

Closing the Deal with Conversions

Closing the Deal with Conversions

Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game, or watching a video.

Closing the deal with Conversions

Conversions is one of the most powerful ad objectives for driving business results. Learn how to use the variety of tools in the Conversions objective to drive people to take a valuable action, whether it's a purchase, playing a game, or watching a video.

How to Drive Actions Online, in Stores, and in Mobile Apps

Learn how to create effective Facebook campaigns to help you drive conversions. We’ll share tips to help you plan the most effective campaign, including how to choose the right ad objective and target audience and how to best measure campaign performance.

Market Your Mobile Game on Facebook

This lesson guides you through each stage of marketing your mobile game on Facebook. Use this lesson to: Learn how to generate awareness, acquire users, and grow your mobile games. Use App Event Optimization to identify and remarket to high-value...

Moving Hearts and Minds with the Traffic Objective

Traffic is one of the most versatile and powerful ad objectives. It can help drive people to your website, app or Messenger experience, where you can engage with them further. Use this course to learn how to choose the right tools for creating Traffic ...

Ready to learn more about Facebook marketing?

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