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About Branded Content for Brands, Advertisers, Marketers or Sponsors

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Last updated: Jun 1, 2019

About Branded Content for Brands, Advertisers, Marketers or Sponsors

If you're a creator or publisher looking for help with branded content, visit our Publisher Help Center for articles specific to you.

Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging a business partner's Page when posting branded content.

  • Creators include celebrities, influencers or public figures that post branded content.
  • Publishers include media companies and entities that post branded content.
  • Business partners include brands, advertisers, marketers or sponsors that sponsor branded content.

Learn about branded content on Instagram.

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