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Business Help Center

Business Help Center

About Product Category for Catalog Items

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Last updated: Feb 16, 2021

About Product Category for Catalog Items

Providing detailed information about the items in your catalog helps customers discover your items online and make more informed purchase decisions. You can enhance your catalog by providing a product category to describe the specific types of items you sell. A product category is a taxonomy that organizes items into categories and sub-categories.

When to provide a product category

  • If you use checkout: You must provide a product category for your items if you sell items directly on Facebook or Instagram with checkout. An item’s category determines the taxes customers pay and whether the item is eligible for a custom return policy.
  • If customers complete purchases on your website: We recommend that you provide a product category for your items. Providing one helps customers discover the items in your Facebook or Instagram shop.
  • If you use your catalog to run ads: If you only use your catalog for ads, not commerce, it’s optional to provide a product category for your items. Providing one may contribute to improving your ad performance.

Note: Product category is only relevant for products (ecommerce), not for other types of catalog inventory such as hotels, flights, destinations, vehicles or home listings.

Provide a category for products manually

When you add an item to your catalog manually, you can choose its category. Select the most specific category possible from the list. You can also edit items manually to add or change their category.

Note: The option to add or edit an item's category manually only appears if you have a shop.

Provide a category for products using a data feed

If you manage your catalog items with a data feed, there are two types of product category you can provide: Facebook product category or Google product category. You can enter one or both.

Facebook product category

To provide a Facebook product category for your items, add the fb_product_category field in your data feed file. In this field, enter a supported category from the list below:

We also support Facebook product categories in other languages:

Facebook product categories by language

Select the most specific category possible. For each category, you can provide either the taxonomy path (such as Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts) or the category ID number (such as 430). Category names are not case sensitive.


Google product category

To provide a Google product category for your items, add the google_product_category field in your data feed file. In this field, enter a supported category from the following list:

Select the most specific category possible. For each category, you can provide either the taxonomy path (such as Apparel & Accessories > Clothing > Shirts & Tops or the category ID number (such as 212). Learn more about Google product category in Google Merchant Help Center.

Add more fields specific to each category

When you provide a product category for your items using a data feed, you can also add optional fields to your data feed that are specific to each category. For example, for clothing items, you can use color, gender, material, size and more. Product categories and category-specific fields work together to help Facebook show people specific items they may be interested in.

Category-specific fields are all optional, but some are recommended and some are considered additional. Find recommended and additional fields by product category on Facebook for Developers.

If you're already using a data feed to manage your catalog inventory, you can download a CSV template containing the relevant category fields and copy and paste it into your existing data feed. Learn more about downloading category information.

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