Common Support Topics
About Product Category for Catalog Items
Providing detailed information about the items in your catalog helps customers discover your items online and make more informed purchase decisions. You can enhance your catalog by providing a product category to describe the specific types of items you sell. A product category is a taxonomy that organizes items into categories and sub-categories.
When to provide a product category
- If customers complete purchases on your website: We recommend that you provide a product category for your items. Providing one helps customers discover the items in your Facebook or Instagram shop.
- If you use your catalog to run ads: If you only use your catalog for ads, not commerce, it’s optional to provide a product category for your items. Providing one may contribute to improving your ad performance.
Note: Product category is only relevant for products (ecommerce), not for other types of catalog inventory such as hotels, flights, destinations, vehicles or home listings.
Provide a category for products manually
Note: The option to add or edit an item's category manually only appears if you have a shop.
Provide a category for products using a data feed
If you manage your catalog items with a data feed, there are two types of product category you can provide: Facebook product category or Google product category. You can enter one or both.
Facebook product category
To provide a Facebook product category for your items, add the fb_product_category field in your data feed file. In this field, enter a supported category from the list below:
We also support Facebook product categories in other languages:
Select the most specific category possible. For each category, you can provide either the taxonomy path (such as Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts) or the category ID number (such as 430). Category names are not case sensitive.
Google product category
To provide a Google product category for your items, add the google_product_category field in your data feed file. In this field, enter a supported category from the following list:
- Google product taxonomy (Google Merchant Help Center)
Add more fields specific to each category
When you provide a product category for your items using a data feed, you can also add optional fields to your data feed that are specific to each category. For example, for clothing items, you can use color, gender, material, size and more. Product categories and category-specific fields work together to help Facebook show people specific items they may be interested in.
Category-specific fields are all optional, but some are recommended and some are considered additional. Find recommended and additional fields by product category on Facebook for Developers.
If you're already using a data feed to manage your catalog inventory, you can download a CSV template containing the relevant category fields and copy and paste it into your existing data feed. Learn more about downloading category information.
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