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About Stories

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Last updated: Oct 31, 2019

About Stories

Stories is an immersive creative format that enables people on Facebook, Instagram and Messenger to view and share everyday moments through photos and videos that disappear after 24 hours.

Stories appear on top of your followers’ feeds and can help you increase engagement on your Facebook Pages and Instagram accounts through frequent, authentic and casual communication. People can react to Pages' stories with emojis, reply within the Page's story itself and share stories with their friends.

Here is some more information about stories:

  • Length, timing and lifespan
    Photos play for five seconds each, and videos up to 20 seconds are supported. Each individual story disappears after exactly 24 hours.
  • Comments and reactions
    Only the poster sees comments on and reactions to a story.
  • Going live
    When you go Live, the video is available in your story only for as long as you're broadcasting.
  • Audio
    Stories don't use captions, so consider text and visual overlays to add context.
  • Privacy
    You can change the privacy settings on your stories just like you would for posts.

You can also enhance your stories and make them more playful with creative tools like stickers, emojis, GIFs, and built-in camera effects like Boomerang.

Learn more

Get started with Facebook stories.

Learn what Facebook stories are all about and how you can use them to engage your audience.

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