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Business Help Center

Business Help Center

About Domain Verification in Business Manager

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Last updated: Dec 18, 2020

About Domain Verification in Business Manager

Businesses can claim ownership of their domains in Business Manager without editing open graph markup tags on their websites.

Domain verification also allows you to manage editing permissions over your links and content in order to help prevent misuse of your domain. This includes both organic and paid content. Managing your ad link editing permissions also helps ensure only trusted employees and partners represent your brand.

Once you have verified your domain, you can assign specific Pages editing permissions for your ads. Pages associated with your Business Manager that do not have editing permissions won’t be able to make changes to your ads.

It's free to verify your domains. There are 2 domain verification methods:

  • HTML file upload
  • DNS TXT record

Both offer a streamlined way to verify your domain without requiring you to edit the HTML metadata on your website. Visit the Facebook developer site for instructions on how to verify your domains.

Note: You can't edit organic or unpublished Page post links unless you verify your domains in Business Manager.

Domain verification helps us ensure that only the rightful parties can edit link previews that direct to your content. Learn more about domain verification. If you have complications, learn how to debug.

Apple has announced changes with iOS 14 that impact how we receive and process conversion events from business tools like the Facebook pixel. To address these changes, we will request permission through Apple's AppTrackingTransparency framework to measure conversion events occurring on iOS 14 devices. As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events. A key impact of this change is that you’ll be limited to the use of 8 conversion events per domain for optimization and reporting.

Note: When you create an ad set you can choose only one of the 8 designated conversion events to optimize for.

Domain verification establishes which Business Manager account has the authority to configure and prioritize the 8 available conversion events for a given domain. Learn more about when to use domain verification to verify your business.

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