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About Instant Experience

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Last updated: Feb 12, 2021

About Instant Experience

Instant Experience is a full-screen experience that opens after someone taps your ad on a mobile device. You can create an Instant Experience to visually highlight your brand or products and services.

Use Instant Experience to:

  • Capture the attention of your audience. Instant Experience loads instantly, expands to full-screen and works with all formats, including single image, video, carousel and collection.
  • Tell a story about your brand. Create a custom Instant Experience or choose among multiple templates. You can guide people through your experience with descriptive text, creative elements, buttons and links.
  • Highlight your products or services. Create engaging visual experiences to showcase your products or services. Connect your catalog with select templates to use more features.
  • Add more content to your ad. Take the opportunity to further develop your message while you have someone’s attention. Add even more content by linking 2 or more Instant Experiences.
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Within an Instant Experience, people can watch videos, swipe through photos in a carousel, view products in your catalog, explore images with tagged products and tap buttons to go to other web pages.

Ads with an Instant Experience appear in mobile Facebook News Feed, Facebook Stories, Instagram Feed, Instagram Stories and other placements. The available placements depend on your ad format and Instant Experience components.

After you run your ad, you can analyze your results with metrics for Instant Experience. Metrics include Instant Experience View Time, Instant Experience View Percentage and more.

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Instant Experience