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Partner Monetization Policies

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Last updated: Nov 10, 2020

Partner Monetization Policies

Facebook's Monetization Eligibility Standards (MES) are now called Partner Monetization Policies (PMP). This is still the best place to learn about the rules for earning money with your content.

In order for publishers, creators and third-party providers to utilize monetization tools on Facebook, they must comply with a set of rules called Partner Monetization Policies.

These rules apply to all content on Pages, Events and Groups on Facebook.

Partner Policies

In order to earn money on Facebook, you must:

Create content on an eligible surface

At this time, monetization features are available for public content on Facebook Pages, Events and Groups. Content paid for on Facebook, but consumed on a third-party site, may be eligible for monetization. Facebook profiles are ineligible for monetization products and features.

Reside in an eligible country

To monetize, you must reside in an eligible country where the product or feature is available. You may lose your ability to monetize if you move to an ineligible location or if Facebook changes product eligibility.

Follow our Community Standards

These rules apply to all posts and interactions on Facebook, including rules against hate speech, calls for violence, and sexualized content. Any content posted by publishers, creators or third-party providers that violates our Community Standards, including our policies regarding intellectual property, authenticity, and user safety, may cause creators, publishers or third-party providers to become ineligible or lose their eligibility to monetize.

If you believe your content may have violated our Community Standards, check for a notification. If you believe you may have violated our policies regarding intellectual property, learn more about copyright or trademark infringement.

Follow our Content Monetization Policies

Monetized content must pass an additional level of standards above and beyond our Community Standards. These additional rules are called Content Monetization Policies. These include deeper restrictions on the content itself and the formats in which it is presented.

Share authentic content

Creators, publishers and third-party providers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. You can read more about this here. Creators, publishers and third-party providers sharing clickbait or sensationalism may be ineligible or lose their eligibility to monetize. You can read more about this here.

Share original content

Content Creators, publishers and third-party providers can only monetize content that they created or were involved in the creation of, or that directly features the creator, publisher or third-party provider. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized. Affiliate entity content distributed by third-party providers, such as multi-channel networks or social media agencies, may be considered original content.

Monetize authentic engagement

Creators, publishers and third-party providers can only monetize content consumed by their natural, authentic audience. This means creators, publishers and third-party providers may not engage in any behavior that artificially boosts followers, views or engagement. This includes manufactured sharing, which is coordinated distribution of content, often for compensation, and spam. Pages managed by a third-party provider, such as a multi-channel network, are able to share content from affiliate entities.

Creators, publishers and third-party providers may lose the ability to monetize if their audience significantly consists of fake engagement, including, but not limited to, Likes, follows, and views.

Follow our Payment Terms

Monetizing Creators, publishers and third-party providers must comply with Facebook's rules for making and receiving payments.

Follow our Pages, Groups and Events Terms

Content published on a Page must follow our Page-specific Terms, including restrictions on manufactured sharing. Content published in a Group must follow our Groups-specific Terms. Content published in an event must follow our Events-specific Terms.

Develop an established presence

Creators, publishers and third-party providers must have an authentic, established presence on Facebook. To be eligible for all monetization features, this means having an established presence for at least 90 days. To gain access to in-stream ads, this also includes maintaining a sufficient follower base, indicated by your Facebook followers.

Follow our rules for politicians and governments
Current elected and appointed government officials, who are subject to applicable government ethics are not eligible for monetization features. Current political candidates, parties, and registered political committees, who are subject to applicable election or campaign finance rules, are also not eligible for monetization features. Communications that are regulated as political advertising under applicable law are also ineligible for monetization features. However, in the United States, the branded content tool may be used in branded content posts if the paying partner has been authorized to run ads about social issues, elections or politics.

Only connect to entities that follow our policies
Monetized creators, publishers and third-party providers and those that have not been onboarded to a monetization product, may lose the ability to monetize if an entity connected to it has violated these policies.
Facebook reserves the right to modify, suspend or terminate access to, or discontinue the availability of, its content monetization features at any time. If you've lost access to our monetization features, but you believe you should be eligible, you can submit an appeal.

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Rules for Monetization