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About Ads About Social Issues, Elections or Politics

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Last updated: Nov 11, 2020

About Ads About Social Issues, Elections or Politics

As of November 4 at 12:00 AM PT, we temporarily stopped running all ads about social issues, elections or politics in the United States. We'll notify advertisers when this policy is lifted. Learn more.

Update, November 11: The temporary pause for ads about politics and social issues in the US continues to be in place as part of our ongoing efforts to protect the election. Advertisers can expect this to last another month, though there may be an opportunity to resume these ads sooner. We'll notify advertisers when this pause is lifted.

Learn more about how Facebook has been preparing for the elections.

Given the evolving COVID-19 situation, we have fewer people and resources available to process new authorizations for ads about social issues, elections or politics. In certain cases, our review times to review ID documents has exceeded 48 hours. Our teams are actively working to review your documents in a timely manner. Continue to visit facebook.com/id to check status. If it's been 30 days or more since you submitted your ID and you haven't received a notification that it's been rejected or approved, try submitting your ID again. We apologize for any inconvenience.

We're constantly working to increase ad transparency and election integrity on Facebook and Instagram. Therefore, we've established measures to promote authenticity and legitimacy for anyone wishing to run ads about social issues, elections or politics.

Ads about social issues, elections or politics are:

  • Made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office; or
  • About any election, referendum, or ballot initiative, including "go out and vote" or election campaigns; or
  • About social issues in any place where the ad is being placed; or
  • Regulated as political advertising.
Advertisers interested in placing these ads should complete the ad authorization process. The process is available for advertisers that reside and are located in the targeted country at the time they run ads. Documents for authorization must be issued by an advertiser’s local country or state and can’t be expired. In selected countries, a notarized form is also accepted.

These ads must have a disclaimer with the name and entity that paid for the ads. If an ad runs without a disclaimer, it’ll be paused, disapproved and added to the Ad Library, until the advertiser completes the authorization process. Requirements vary by country.

Messenger, WhatsApp, Right Hand Column, Marketplace, Search, Facebook Stories, Instant Articles, Suggested Videos, Watch Feed, Audience Network and In-Stream Video on desktop aren't supported placements for ads. In-Stream Video is only supported on iOS and Android. In-Stream Reserve isn't available at this time.

All ads will be added to the Ad Library, even if the advertiser who created them hasn’t completed the ad authorization process.

Our measures are frequently reviewed and implemented. We suggest that you routinely check here for latest information.

Note: Some ads do or don't require authorizations and disclaimers. Make sure to review how we define social issues and review text examples.
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