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Business Help Center

Business Help Center

About Lead Ads

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Last updated: Feb 2, 2021

About Lead Ads

Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more. These forms also let you include custom questions to help you understand your potential customers and reach your business goals.

You can use lead ads to:

  • Identify potential customers for your business
  • Collect subscriber information for your company newsletter
  • Encourage downloads of white papers or brochures
  • Understand the interests and behaviors of potential clients
  • Get people to enroll in your programs

You can create lead ads in Ads Manager or from your Facebook Page. Lead ads appear in Facebook News Feed, Facebook Stories, Instant Articles, In-Stream Videos, Marketplace, Instagram Feed and Instagram Stories.

When people click on your ad, they will be prompted to fill out your form. After people have submitted your form, you can download your leads data directly from Ads Manager or your Facebook Page, or connect to a CRM system such as Mailchimp or Salesforce.

Note: Lead ads must abide by our Advertising Policies, including our Discriminatory Practices ads policy. To help prevent potential discriminatory practices, if you are using lead ads for Housing, Employment, or Credit opportunities based in the US or targeted to the US or Canada, you may not collect certain information. This includes personal information such as age, gender and marital/relationship status, as well as location information such as street address, city, postal code and zip code.

In some cases, advertisers may use custom fields to ask about their customer’s location preferences for their service, but may not mimic prohibited Prefill Questions or ask the prohibited information shared above.

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Lead Generation