Facebook for Business

Lead Ads

Generate new leads by providing value for people.

Just a few taps can lead to great things.

Lots of people want to hear from your business, but filling out forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

Make the most of mobile.

Pre-populated forms means people can submit their contact information with ease, even on the small screen.

Reduce drop-offs.

Our lead ads do most of the work of filling out contact forms, so people are more likely to complete them.

Find leads that matter.

Reach the right people by pairing lead ads with our audience selection and optimization products.

Ask the right questions.

To get higher-quality leads, customize your forms to ask for the most important information first.

Integrate with your CRM.

Newly generated leads can be synced directly with your CRM, so your sales team can take immediate action.

Give people what they want.

Lead ads can take many forms: quote or demo requests, newsletter subscriptions, event registrations and more.

Learn to simplify lead generation in a cross-device world in this 15-minute Blueprint course.

Learn how to use lead generation on Facebook with a free Blueprint online course

Customize your lead ad.

Lead ads are so much more than just a form—they can help you drive objectives from the top of the funnel—like brand awareness and reach—through customer acquisition. Optimize your lead ads for quick follow-ups or higher-quality leads with custom features.

Quick follow-up:

Add custom questions.

Tailor your questions in lead ads so you can uncover their preferences, and ensure you're reaching out to the right people with the right information.

Use dynamic ads for lead generation.

Craft the creative and messaging of your lead ads based on what people have previously expressed interest in. By retargeting those customers and sending them directly to a lead form you have the opportunity to collect higher-quality leads.

Implement the Dealer Locator.

Once a potential auto customer completes a form to find out more, show them where the closest dealership is located and let sign up for a test drive.

Higher-quality leads:

Add a click-to-call option.

Once someone completes a form, allow them to call your business right away to start a conversation.

Allow people to book with appointment scheduling.

Don't wait to send a follow up email to determine a customer's preferred appointment time and date. After someone fills out your form, they can also indicate when would be best of them to meet, decreasing the number of follow-ups needed.

Create higher intent lead forms.

Adding friction to the form, such as a review page or slide to submit, will help acquire leads that might have a higher level of intent and interest in your product.

How do I make my lead ads stand out?

Show your ad’s value.

Your ad should clearly communicate why it’s valuable for people to share their information with your business.

Keep it simple.

Don’t overwhelm your audience with too many questions or random questions. Keep your questions aligned and ask as few questions as possible.

Reflect your brand.

Your ad should reflect your brand or company and attempt to drive a response from your audience that builds intent.

What else can lead ads do for you?

Facebook understands that there are nuances specific to your industry. We've custom features for lead ads with business in mind.


Use the dealer locator so people can find nearby dealerships, as well as indicate a date and time preference to set up a test drive.


Use custom questions to generate your interest forms for your different courses and programs.


With click-to-call, potential clients can contact you right away to learn more.


Show information about relevant products to current and potential customers and allow them to sign up for a newsletter or request a sample.

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