Facebook Ads Guide
Get the design recommendations and technical requirements for ads on Facebook, Instagram, Messenger and Audience Network.
Image
Facebook Feed
Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.
You can use the image format in the Facebook News Feed to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Design Recommendations
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 125 characters
- Headline: 40 characters
- Description: 30 characters
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
Panoramas or 360 Photos
Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives. Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.
All ads must comply with our Advertising Policies.
Choose a placement
Select a placement option to discover which objectives are available.
View available calls to action
Not all calls to action may be available to you, depending on your industry.
Skills and Training
