With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet.1 Shop iPhone

There are so
many reasons to 
switch to iPhone.

Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed to last, so it holds its value longer. A simple app can transfer your photos, contacts, messages, and more — many of your favorite Android apps will even download automatically. It’s all easier than you think.

You’ll love what you do even more.


The world’s most popular camera.

Apple-designed chips

The fastest, most advanced smartphone chips ever.


FaceTime and Messages give you new ways to
stay in touch.

App Store

Apps for everything. Curated for you.

There’s no phone like iPhone.


Privacy is built in.


Everything just works.


More recovered and renewable materials.


iPhone is designed to last.

Switching to iPhone is easy.

Move to iOS app

Your photos. Your contacts. You’re good.


Real help is just a call, chat, or tweet away.

Trade In


Apple Store

Pick your carrier. Choose your plan. All that stuff.

Compare iPhone Models

Which iPhone
is right for you?
Compare all iPhone models

iPhone 12 Pro

  • 6.1” or 6.7”
    Super Retina 
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12


  • 5.4” or 6.1”
    Super Retina 
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories

iPhone 11

  • 6.1”
    Liquid Retina HD display3
  • 4G LTE cellular4
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable

iPhone SE

  • 4.7”
    Retina HD display
  • 4G LTE cellular4
  • A13 Bionic chip
  • Single-camera system
  • Not Applicable
  • Not Applicable

Still have questions?

Contact us

Why Apple is the
place to buy your iPhone.

Learn more

We can turn your device into credit towards a new iPhone.1

Fast, free, no‑contact delivery.

Pay for your iPhone over time, interest‑free. And get 3% Daily Cash back.

Get the Specialist help you need.

Easily transfer data and set up your iPhone.

Get 1 year of Apple TV+ free when you buy an iPhone.5