Always-On Retina display.
You no longer need to raise your wrist or touch the screen to see the time or other information on your watch face, because the display never sleeps. So whether riding a bike, cranking out some crunches, or counting the minutes in a meeting, all you need to do is glance to find the time or your workout metrics right there where you want them.
Customize your watch face every which way.
Any face can be personalized by selecting apps or shortcuts to features — what we call complications — that let you see more at a glance and do more with a touch. There are hundreds to tap into, and some faces, such as Infograph, can accommodate up to nine.
- Infograph watch face with: Timer, Weather, UV Index, Audiobooks, Noise Monitor, Compass, Activity, Cycle Tracking
- Modular Compact watch face with: Date, Activity, Compass, analog clock dial
- Meridian watch face with: World Clock, Earth, Moon, Solar
- Infograph Modular watch face with: Favorite Contacts, Weather Conditions, Heart Rate, Breathe, Workout
- Meridian watch face with: Weather, Temperature, UV Index, Rain, Wind
Every piece a masterpiece.
We put as much care into engineering our case materials as we do the technology they contain. We now offer four exquisite materials, including titanium. Each of the metals and the ceramic we use were painstakingly engineered by Apple to enhance their native qualities, while bringing out a distinctive beauty.
Bring on the bands.
Apple Watch bands are designed to be easily interchangeable. They simply slide on and off, so you can effortlessly swap bands as you run from the gym to dinner with a client. Choose from elegant leathers, high-performance fluoroelastomer, flexible nylon weaves, or metal bands if that’s your thing. With so many colors and clever clasps, your Apple Watch can feel like a whole new watch, over and over again.
The tech that makes it tick.
Apple Watch packs surprising capabilities into a footprint so small it’s more like a fingerprint. Tucked below the deceptively simple surface are many massive feats of engineering.
Ultra-low-power LTPO display.
The low temperature poly-silicon and oxide display features a reinvented pixel architecture that lets the screen refresh rate dip from 60Hz to a power-sipping 1Hz when the watch is inactive. A low-power driver, ultra-efficient power management, and an ambient light sensor work together so the display can stay always on with up to 18 hours of battery life.
The S5 is a complete System in Package (SiP), with the entire system fabricated onto a single component.
Compass and location features.
A built‑in magnetometer detects magnetic north then automatically adjusts to show true north, so you’ll know which way you’re facing in the Maps app. GPS works in conjunction with terrain data to tell you your current elevation — great for outdoor workouts.
Apple Watch Studio
Any case. Any band.
Any style you want.
Your watch. Your way.
Now you can pair the classic Hermès case with any
Hermès band to create a signature style. Now you can choose any Nike case and pair any
Nike band for a style that's actively you.