• Santa Monica, California, August 24, 2012 – Bollywood superstar and 2101 Records/Desi Hits!/ Interscope Records recording artist Priyanka Chopra will be the featured artist for Thursday Night Kickoff – the pregame show for NFL Network’s Thursday Night Football.    Priyanka’s debut single “In My City,’ featuring will.i.am and produced by RedOne (Lad...y Gaga) and Brian Kennedy, will be the music bed for the intro to Thursday Night Kickoff.  Earlier this week Priyanka shot the spot that will air every Thursday night before and after Thursday Night Football on NFL Network.  Thursday Night Kickoff begins September 13th with the 185th meeting between Chicago Bears and Green Bay Packers – the most-played rivalry in NFL history.


    "It's been an honor working with the NFL Network to create such a fantastic launch for my debut single,” said Priyanka. “I’m really thrilled to bring my music and a touch of India to America and its football fans"


    “We’re excited to showcase Priyanka’s talent and worldwide appeal to millions of NFL fans across the United States,” said NFL Network Executive Producer Eric Weinberger. “In My City will set the perfect tone for Thursday Night Kickoff which leads into each of the 13 primetime Thursday Night Football games on NFL Network.”


    The release of the full song and accompanying video for "In My City" are expected later this year.


    Prior to each of the 13 primetime games telecast on NFL Network, Thursday Night Kickoff is a live, two-hour split edition pregame show aired in high definition with broadcast teams from each stadium site, as well as at NFL Network’s Los Angeles studios.  Featuring Emmy-nominated Rich Eisen and Steve Mariucci, plus NFL Hall of Fame players Marshall Faulk, Michael Irvin and Deion Sanders, Thursday Night Kickoff begins at 6:00 PM ET leading into NFL Network primetime game.


    The National Football League (NFL) is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. The league currently consists of thirty-two teams from the United States.


    The NFL season culminates with the championship game, known as the Super Bowl. The NFL is the most attended domestic sports league in the world.


    NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football.  For more information, log on to www.nfl.com/nflnetworkNFL.com is the exclusive internet home of NFL Network.


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    ~ Bollywood Diva Priyanka Chopra breaks musical ground with International debut ~


    ~ Priyanka's musical foray to be managed by Troy Carter, Atom Factory ~


    August 05, 2011 – Los Angeles, CA; Mumbai, India: Universal Music Group (UMG), the world’s leading music company, and Desi Hits! (www.desihits.com), the world's premier East / West fusion entertainment platform have signed a worldwide recording agreement with award-winning Bollywood actress Priyanka Chopra.   As part of this global deal, Priyanka Chopra, the heartthrob of millions and the reigning queen of Indian cinema,  will release her highly anticipated debut music album in North America with Desi Hits through Interscope Records and in other International markets on Island Records  UK.


    A trained Western Classical singer, Priyanka is currently in the studio, writing and recording her debut pop album, which will be sung in English. 


    Troy Carter, CEO of Atom Factory,  who also manages Lady Gaga has signed with Priyanka to manage her music career across the globe.


    "It has been a long cherished dream which is finally coming true", said Priyanka Chopra about her music debut. "I am truly excited to have an opportunity to present my musical dimension on a world platform.  I am privileged to be a part of the Universal Music - Desi Hits! family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey",  added  Priyanka.


    Priyanka is also the first major international signing for Desi Hits, which was founded by Anjula Acharia-Bath in partnership with UMG in 2010 as the preeminent home for highly creative artists with Indian/South Asian roots.  Ms. Acharia-Bath,  the Chief Executive of fusion multi-platform media company Desi Hits!, flew to India with UMG UK Chief Executive David Joseph to sign on Priyanka.


    “Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic.  It’s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,” said Anjula Acharia-Bath, CEO of Desi Hits!


    “Pop music has always had a love affair with Indian culture and with Priyanka's unique talent and experience, we have the opportunities to push the boundaries of popular culture,” stated Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “I feel this is an amazing opportunity for all of us.”


    “Bollywood has had Priyanka to itself for too long,” commented David Joseph, Chairman and Chief Executive of Universal Music UK. “She has exceptional talent and we look forward to launching her recording career around the world.”


    "We believe wholeheartedly in Priyanka's talent, drive, and creative vision," stated Anthony Saleh, Executive Vice President and General Manager of Atom Factory. "We are confident in Priyanka's ability to redefine pop music on her own terms"


    Her music debut will add another dimension to this actor, humanitarian, green crusader and brand ambassador.  Priyanka Chopra, one of the most recognized talents in Indian cinema, is a recipient of the prestigious Indian National Film Awards amongst many others. She is acknowledged as one of the most versatile actors with many path breaking performances.  Priyanka is also actively involved in her role as the National Ambassador for UNICEF in India and the Green Ambassador of a nationwide environment awareness campaign in India.

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  • This is my final column for Hindustan Times.  I truly enjoyed the experience and am looking forward to doing more with my writing.  Thanks for reading and for all the feedback.  


    A friend once told me that people are like onions... every now and then you have to peel off a layer to reveal a new facet to who you are. Yes, with every onion comes  the... tears but, more importantly, it adds a critical flavour to everything you do! As the dawn breaks tomorrow, for many of us, it symbolises new beginnings, much like the peeling off of another layer of your inner onion, revealing a fresh new skin, ready to take on the world! 


    Even though there really is no difference between one day to the next, somehow a new year infuses everyone with a renewed energy... the hope that life will be all that you want it to be! I am a definitely a believer in new beginnings but a couple of years ago, I decided to move away from the concept of making any new year resolutions, realising that they were a bit like the latest fad diet.


    Resolutions, like the diets, sound impressive, seem easy to do and promise great results but after a few weeks of trying, you eventually ended up restarting your love affair with the double burger with extra cheese! What I began to do instead was make a list of things I had never done before... things that would make me happy and ones that are a part of my larger checklist for life! I also have another, more important list... the one of things I can do for the people I love... things that would make them happy. There are no time-frames attached, no resolutions, just a sort of listing of things I should do.


    My personal list was in fact one of the reasons I started writing this column. Quite coincidentally, writing was on my list that year... there were no grand plans, just the idea that I will start to pen down the various thoughts swirling in my head in an attempt to reconnect with my old writer self.


    Soon after I put that into my list, the offer from HT came along and the rest as they say is a 75 week history! It has been a tremendous experience and I clearly remember my every Wednesday night or Thursday morning stress, trying to figure out how to encapsulate all that was buzzing through my head into 500 words. Sometimes, I used to have an idea in my head and create the column very quickly while at other times, in a fit of writers block, I would pen down elaborate excuses that I could make to the team at HT for skipping that particular week’s column!


    One thing is clear though, I would not have survived these 75 weeks without your support. The feedback has been tremendous and I want to thank each and every one of you for sparing the time on a Friday morning to read my often random thoughts. I am going to miss this new connection that we’ve created but I know that there will be another opportunity for us to connect in 2011! I also want to thank the team at HT for creating this unique platform and for being so patient with me, week after week. 


    This is not goodbye... it’s only until we meet again. Happy New Year. I hope that everyone of you joyfully embrace the new layers that you discover within yourself in the coming year.  

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    Bollywood superstar, UNICEF national ambassador, and champion for children, Priyanka Chopra has chosen to speak up for the right of every child in India to go to school by pledging her support to the Awaaz Do campaign. In a video message released today, Priyanka voices her support for the movement and encourages every Indian to sign up on the camp...aign website at www.awaazdo.in


    “Every time I see kids going to school, it brings back such amazing memories of my own time,” Priyanka tells her fans. “Education can change lives. That’s why I’m raising my voice for the 8 million children who are out of school… We’ve tried silence. It’s now time to speak up for every child’s right to be educated.”


    The Awaaz Do campaign was launched nationwide last month to raise awareness of the fact that eight million children in India, aged six to 14, still do not go to school. Since the launch, more than sixteen thousand Indians have lent their voices to the cause, pledging their support for the right to education and joining the Awaaz Do movement by signing up on the campaign website or by sending a text message.



    The Awaaz Do campaign uses online and mobile communications technologies to mobilize and empower people to become actively engaged in discussions and debates around child rights in general and about the right to education in particular. Supporters of the campaign choose to speak up for the cause and demand the fulfillment of every child’s right to quality education, particularly the country’s most excluded and marginalized children. “Awaaz Do” means “Speak Up” in Hindi. This is symbolized by a megaphone in the campaign logo.


    The landmark passing of the Right of Children to Free and Compulsory Education (RTE) Act 2009 marks a historic moment for the children of India. Few countries in the world have such a national provision to ensure child-centered, child-friendly education to help all children develop to their fullest potential. The passing of the RTE Act last year and the renewed focus on the right to education, represent an opportunity to build awareness and raise positive support, across India, for the full and sustained implementation of the RTE Act. This is an opportunity that the eight million children who are now out of school in this country cannot afford to miss.


    To view Priyanka’s video go to www.awaazdo.in/videos.php. http://www.youtube.com/priyankachopraonline


    Supporters can also sign up to the campaign by sending a text message with the words “Awaaz Do” to 53030




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  • Tinchy Stryder... It’s not a name I’d heard before but has become one I’m not likely to forget in a hurry! It was a last minute invite to a gig of a young, upcoming British hip-hop artiste in London and since I was on holiday and in the mood for some fun, off I went! This experiment to experience something new was the spark that suddenly rekindled ...my love for music.


    It was one of those moments, where you go in expecting nothing but come out wanting more catching the vibe of someone’s creative process and their unadulterated passion for doing what they love. It was infectious.


    I followed Tinchy’s gig with yet another interesting experience at the hugely successful West End musical—Wicked. It was outstanding. Everything about it wasstupendous, from the music and the sets to the wonderful, super talented cast.


    This unusual, funny, heart-warming story was a thoroughly enjoyable escape from reality. And again, the passion and commitment that I saw from each one on that stage is what I think made it extra special.  


    When I got back home that evening,I was suddenly inspired! I whipped out my laptop and went through my music collection rediscovering popular old favourites and also discovering some new gems.


    It was great fun turning up the volume and signing along with not a care in the world. I then went a step further, mustering up the courage to find some old poems and lyrics that I had written a long time ago.


    Going through them again, I could suddenly reconnect with my past and those emotions that got me to pen down my thoughts. Some of them were sweet, some were down right bad and many filled with anaïve positivity of what the world held in store for me.


    I realised at that moment that it didn’t matter how good or bad they were. All that mattered was that they were created with a pure, passionate,creative intent to just put my thoughts to paper.


    I wondered when and why I stopped doing something that I loved so much... Something that gave me such joy.


    I realised then that the answer didn’t matter.All that mattered was that through some extra ordinarily surprising twist of fate,I was re-introduced to that forgotten passion.


    I’m not going to question why or even why now, all I know is that I’m going to enjoy this...Pursue it for the passion I have for it and nothing else.Who knows where it will take me... All I know is that I will be happy!    

    Priyanka Chopra's Column in Hindustan Times- 12 Nov  2010Priyanka Chopra's Column in Hindustan Times- 12 Nov 2010

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  • Guten Tag! This week’s column comes to you from Berlin, where the weather is wonderful, setting itself for winter.I’ve been here a few weeks and am now fully entrenched in the filming of Don 2. It’s been great catching up with the old gang—SRK, Farhan and Boman Sir and also welcoming newbies Kunal and Larainto the DON family.


    It’s a fairly long out...door schedule for me and fora change I’ve actually had the time to walk about and see quite abit of this wonderful city. So for a change, I thought that this week, I’d give you a pictorial insight into my experiences: There is so much to see in this city that itself has seen so much! Here’s a sneak peek through my eyes:

    ■ PIC 1: It’s a city steeped in history.This is the beautiful Reichstag(Parliament Bulding).n, with love

    ■ PIC 2: The imposing Brandenburg Gate, which is even more stunning in the night

    ■ PIC 3: Who can forget THE WALL. Now with its messages of peace and hope,it stands as a strong reminder to us all of what should never be again!

    ■ PIC 4: Hitler’s Bunker in now a parking lot! Some justice prevails!

    ■ PIC 5: Where Iam there has to be great food. I’ve been gorging on a Berlin staple... the world famous Currywurst. Yummy!

    ■ PIC 6: Most mornings, before my workday began, my coffee gave me the right kick-start to my day!

    There’s so much more to share, but sadly no space.Maybe next week I’ll slip in a few pictures of the rest of the gang and all the fun we’ve been having on set!


    Happy Diwali to youall

    Priyanka Chopra's Column in Hindustan Times- 29 October 2010Priyanka Chopra's Column in Hindustan Times- 29 October 2010

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  • As I write this column, the verdict on the Babri Masjid title suit has not been announced and we are three days away from the start of the Commonwealth Games.  Though seemingly unrelated, individually and collectively, these 2 ‘events’ are likely to have a huge impact on us as a nation. And with these unrelated events, the only binding factor, is u...s, the citizens of India. Our decisions and how we react is going to be critical.  


    I would rather not ‘guess’ which way the verdict will go, but I would like to reiterate something I said last week.  As the youth who are driving this country to the next level, if we decide to commit ourselves to the judicial process, then we can create platforms to raise our voice in agreement or dissent rather than raise our hands in violence. Let’s keep the peace please. 


    With the Commonwealth Games, reams of news print and loads of TV time have laid bare the embarrassingly dismal situation and sheer disregard of the an ineffective leadership. But it’s time now that we put it all behind us.  The games are ON and we are the HOSTS. Nothing we do now can change that. So, we have to rally together and make the best of this situation. As Indians, tradition has always demanded “Atithi Devo Bhava” and now it’s time to actualise that. But more importantly I believe that we need to bring some positivity to the games. Let’s deal with the situation when the games are over, let’s hang out the dirty linen then... but now, we have to come together and show the world that irrespective of the hurdles, we can do what we set out to do.  If nothing else, just lend your voice in support.  


    On a slightly unrelated note, this week has been insane for me! The last four episodes of Khatron Ke Khiladi x3 went on air, where daredevil Shabir Ahluwalia overcame tough competition from the other 12 contestants to emerge as THE khiladi. Congratulations Shabbo-rani, you truly deserved the win.


    It’s Friday and I’m hugely excited as Anjaana Anjaani releases in theatres. The film has got great reviews and I can’t wait for all of you to see it! As always, would love to get your feedback. 


    Priyanka Chopra's Column in Hindustan Times- 1st October 2010Priyanka Chopra's Column in Hindustan Times- 1st October 2010

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  • Ever since we decided to reschedule the release of Anjaana Anjaani, I have been inundated by questions about why we took such a big step when business sense demanded that we stick to our original date of release.


    I explained that given the sensitivities attached to the verdict of the Babri Masjid title suit, which was earlier scheduled on the same ...day, we believed that deferring our release was the right thing to do. Some got it and some didn’t, so I thought I’d shed some light on the background to my thoughts on this issue.


    It’s not a question of paranoia that something drastic is going to happen but is a gesture to give the milestone event the respect and attention it deserves. The entire country will need time to come to terms with the verdict and understand the same in its entirety.


    I believe that the youth of this country, which has been the beacon of change , has an important and responsible role to play in ensuring that the whole country comes to terms with the judicial process. There are opportunities for any of the parties which feel aggrieved to appeal to the higher court, and this has been emphasised by the top political leadership in the country.


    Divisive forces are a reality of the society that we live in a cross the globe. On one hand, we are a nation with one of the fastest growing economies and on the other ,much like many other developing countries, we are faced with many issues that range from corruption to poverty and everything in between.


    While there is good news every day, there is also an equal weight age given to everything that is not right with our world! Which is where I believe a certain element of apathy has set in...We’re tired of hearing about the corruption, the system that doesn’t do an effective job and the leadership that doesn’t care.


    But we have to remember than we can make a difference, as in the case of Jessica Lal, where we stood up and channelised our opinion and our collective efforts had a monumental effect.


    As the youth who are driving this country to the next level, if we decide to commit ourselves to the judicial process then we can create platforms to raise our voice in agreement or dissent rather than raise our hands in violence.


    The bigger threat that the country as a whole faces is falling prey to the disruptive forces at play. Who better to stem that rot than the largest segment of our population today—the youth.


    In this context, the verdict cannot be ignored and rather than go into a theatre to watch Anjaana Anjaani(as much as we would have loved you to), we would rather that you understand the outcome of the verdict. I am proud to be part of the team that has taken the difficult commercial decision to reschedule the release of the movie as a gesture of our commitment to honour the larger issues facing the nation.


    I take immense pride in representing India and demonstrating to the world the unity in diversity that is part of our every day life. It’s important to continue to stand together ,discuss and debate issues and collectively pull our weight, making a contribution to society in whatever way we can.


    This column was written BEFORE news that the Ayodhya verdict had been deferred by a week was out.


    Priyanka Chopra's Column in Hindustan Times- 24 September 2010Priyanka Chopra's Column in Hindustan Times- 24 September 2010

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  • If you think about it, everyone who is currently in your life, was at some point,a stranger to you! Interesting thought, isn’t it? I kicked off the promotional campaign forAnjaana Anjaan ithis week and while discussing the film over and over, this thought struck me.It’s actually quite funny to remember the way that these ‘Anjaana’s’ entered your li...fe and now have become such an important part of your world !


    For me, what I find really cool is the angle of mystery and romance that an ‘Anjaana’ can add to your life! It’s the perfect setting to script an irresistibly mushy love story.Some of my most favourite moments in cinema and books are those when the ‘soon-to-bein-love-but-currently strangers’ pair meet... just thatsingle moment makes such abig difference.


    I’ve alwaysbeen a hopeless romantic and I remember creating this list along time ago of the perfect ‘Anjaana’moment...where the journey of love begins! It was quite corny but I dug out my diary and decided to share it with you because there is one thing I’m certain of... at some point in our lives, most of us have had the romantic fantasy of meeting that elusive stranger and, without knowing,it was happening... falling head long into love! Pure mush! So,here it is, my perfect ‘Anjaana’ romantic moments... created by my very mushy teenage heart (which at that time didn’t give my brain any attention)! There were quite a few,but In arrowed it down to the few classics!


    You walked in... I’m floored: The ultimate classic. A stranger walks into a room, your eyes meet and your lives are never the same again. Sigh !


    The sensory attack: This one’s even better...before your eyes meet, your other senses are brought into play. A slight touch that sends a frisson of sensation down your spine... a hint of masculine perfume that assaults your senses...you look up... eyes connect and viola! Double sigh!


    A crowded room and the connection: You’re in a party, surrounded by so manypeople... something small happens, and you laugh... you think it’s your own private joke until you realise that some one else saw it and found the same humour in it... avery drool worthy stranger across the room...


    Is this seat taken?: Unplanned and unexpected. Circumstances introduceyou to each other and then... the chemistry takes over. You don’t know why, but you feel compelled to talk to this stranger.The rest, as they say,is history.As I walk in to the airport, headed to Delhi, I wonder... are these moments waiting to happen to me?Have they already happened, have I missed them?Life is short and there are many moments waiting to happen.So next time round, don’t ignore the stranger sitting next to you... you never know what might happen.

    Priyanka Chopra's Column in Hindustan Times- 17 September 2010Priyanka Chopra's Column in Hindustan Times- 17 September 2010

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  • From Team Priyanka: 


    Ladies and gentlemen, boys and girls... it's official*... Khatron Ke Khiladix3 hosted by multi-faceted Priyanka Chopra is a smashing success.  The numbers are in and here's a small dekko of what she's achieved:

    • Fear Factor- Khatron Ke Khiladi Season 3 on Colors gets the biggest opening of a  reality show hosted by a Bollywood ce...lebrity since 2008.
    • Launched on Monday, September 6, 2010 at 9:00p.m. opens with 5.5 TVR** & averages at 4.4 TVR** for the week.
    • The launch episode sees a 26% jump in ratings over last year's season.
    • The show has shown a growth even at a weekly level over last season.


    * Source - TAM (TG: CS 4+;  Mkts: HSM: Time Period: Wk 37 2009 & Wk 37 2010)

    ** TVR - Television Rating Points


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