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Facebook Publisher Showcase: Resources for Publishers

11 modules to inspire and inform publishers

The Facebook Publisher Showcase was designed to spotlight the emergent strategies publishers are succeeding with in the wake of COVID-19. Below, you can watch the entire virtual program and learn first-hand from publishers including The Atlantic, Los Angeles Times, Chicago Tribune, Essence, and Underknown. You’ll also learn the latest on the products we’re building to help you meet this moment. Each module contains a video and additional resources to dive deeper.

The modules are:
1. How News Publishers Are Retaining Readers
2. Account Linking
3. CrowdTangle Search
4. Rethinking Live Events in the Wake of COVID-19
5. Paid Online Events
6. Graphics in Live Producer
7. How Underknown Drives Video Retention
8. Short-Form and Live Video Monetization
9. What the News Industry Can Learn From Food Creators
10. Onboarding on Instagram Shopping and Checkout
11. Behind Facebook News: Looking Back & Ahead

1. How News Publishers Are Retaining Readers

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US news publishers saw a massive spike in subscriptions at the onset of COVID-19. In conversation with David Grant, Facebook Journalism Project’s Accelerator program manager, Chicago Tribune’s Kimberly Abernathy, The Atlantic’s Emilie Harkin and The Los Angeles Times’ Katie Gray share the tactics and strategies they’re employing to retain subscribers in the long term.

2. Account Linking

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Stephen Largen, a product marketing manager at Facebook, details four key benefits of Account Linking, a new feature for subscription-based publishers that provides persistent login and can aid in retention efforts.

4. Rethinking Live Events in the Wake of COVID-19

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In this fireside chat, Candace Montgomery, Essence’s VP experiential, shares how The Essence Festival of Culture reinvented one of the biggest events of the year completely online. Learn how Essence’s catered to its audience’s needs, refocused its core programs, and distilled its traditional four-day event in a two-weekend-long streaming experience.

5. Paid Online Events

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Paid Online Events are a new way of monetizing your live online events through a one-time access charge that’s collected when guests register to attend. Product marketing manager Aurora Kurland walks you through everything you need to know.

6. Graphics in Live Producer

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Live Producer is a powerful way to go Live on Facebook using higher-end production equipment and streaming software. Partner product marketing manager Dan Sisco shows you how to easily add custom graphics and overlays, including comments and title cards, directly from Facebook.

7. How Underknown Drives Video Retention

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In a special keynote presentation, Raphael Faeh, co-founder and head of product for Underknown, reveals the secrets behind the Canadian social video channel’s success. Learn how Underknown users Creator Studio to foster loyalty, optimize videos and drive performance.

8. Short-Form and Live Video Monetization

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In-stream ads continue to evolve on Facebook, enabling more types of videos to monetize with ads. Product solutions manager Rebecca Nathan introduces two new ways to grow your video business: short-form monetization for videos between 60-180 seconds and Live video monetization.

9. What the News Industry Can Learn From Food Creators

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Two Instagram food creators — Jake Cohen (@jakecohen), the editorial and test kitchen director for Feedfeed, and Samah Dada (@dadaeats), the host of NBC’s digital show, #Cooking — share how their content and approach has shifted during the pandemic, the balance of being a creator at a larger media organization, and their early insights into Reels.

10. Onboarding on Instagram Shopping and Checkout

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Tara Vohra from Instagram’s Media Partnerships team details how publishers can leverage commerce to achieve their business goals and walks through two onboarding paths: Instagram Shopping and Checkout.

11. Behind Facebook News: Looking Back & Ahead

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Coleen O’Lear, deputy director for emerging news products at The Washington Post, sits down with two key members of Facebook News — head of news curation Gabriella Schwarz and product manager Sameera Salari — to discuss the product’s past and future, how priorities shifted during the coronavirus pandemic and a national racial reckoning, and how the team is preparing for the 2020 US election.

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