Graph API Version

Custom Audience Users

Add people to your ad's audience with a hash of data from your business. See Custom Audiences from CRM Data.

You can add an unlimited number of records for an audience, but only a maximum of 10000 at a time. Changes to your Custom Audiences don't happen immediately and usually take up to 24 hours.

Reading

You can't perform this operation on this endpoint.

Creating

You can't perform this operation on this endpoint.

Updating

You can update a User by making a POST request to /{custom_audience_id}/users.

Example

Graph API Explorer

POST /v10.0/<CUSTOM_AUDIENCE_ID>/users HTTP/1.1
Host: graph.facebook.com

payload=%7B%22schema%22%3A%5B%22EMAIL%22%2C%22LOOKALIKE_VALUE%22%5D%2C%22data%22%3A%5B%5B%229b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254%22%2C44.5%5D%2C%5B%228cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee%22%2C140%5D%2C%5B%224eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a%22%2C0%5D%2C%5B%2298df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56%22%2C0.9%5D%5D%7D

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->post(
    '/<CUSTOM_AUDIENCE_ID>/users',
    array (
      'payload' => '{"schema":["EMAIL","LOOKALIKE_VALUE"],"data":[["9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254",44.5],["8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee",140],["4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a",0],["98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56",0.9]]}',
    ),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/<CUSTOM_AUDIENCE_ID>/users",
    "POST",
    {
        "payload": "{\"schema\":[\"EMAIL\",\"LOOKALIKE_VALUE\"],\"data\":[[\"9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254\",44.5],[\"8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee\",140],[\"4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a\",0],[\"98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56\",0.9]]}"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

Bundle params = new Bundle();
params.putString("payload", "{\"schema\":[\"EMAIL\",\"LOOKALIKE_VALUE\"],\"data\":[[\"9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254\",44.5],[\"8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee\",140],[\"4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a\",0],[\"98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56\",0.9]]}");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/<CUSTOM_AUDIENCE_ID>/users",
    params,
    HttpMethod.POST,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

// For more complex open graph stories, use `FBSDKShareAPI`
// with `FBSDKShareOpenGraphContent`
NSDictionary *params = @{
  @"payload": @"{\"schema\":[\"EMAIL\",\"LOOKALIKE_VALUE\"],\"data\":[[\"9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254\",44.5],[\"8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee\",140],[\"4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a\",0],[\"98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56\",0.9]]}",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/<CUSTOM_AUDIENCE_ID>/users"
                                      parameters:params
                                      HTTPMethod:@"POST"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

curl -X POST \
  -F 'payload={
       "schema": [
         "EMAIL",
         "LOOKALIKE_VALUE"
       ],
       "data": [
         [
           "9b431636bd164765d63c573c346708846af4f68fe3701a77a3bdd7e7e5166254",
           44.5
         ],
         [
           "8cc62c145cd0c6dc444168eaeb1b61b351f9b1809a579cc9b4c9e9d7213a39ee",
           140
         ],
         [
           "4eaf70b1f7a797962b9d2a533f122c8039012b31e0a52b34a426729319cb792a",
           0
         ],
         [
           "98df8d46f118f8bef552b0ec0a3d729466a912577830212a844b73960777ac56",
           0.9
         ]
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v10.0/<CUSTOM_AUDIENCE_ID>/users

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter	Description
`namespace` string	If extern_id provided and namespace specified, will match under specified namespace and update the mapping if necessary and pass permission check
`payload` Object	Payload representing users to add
`schema` string	`EMAIL_SHA256`, `PHONE_SHA256`, `MOBILE_ADVERTISER_ID`. One can also pass an array of multiple keys for multi-key match. Supported key types includes: `EXTERN_ID` `EMAIL` `PHONE` `GEN` `DOBY` `DOBM` `DOBD` `LN` `FN` `FI` `CT` `ST` `ZIP` `MADID` `COUNTRY` The multi-key array is of the form `["EMAIL", "LN", "FN", "ZIP"]`
`is_raw` boolean	Is the key raw? If the keys are combinational keys like "LN_FN_ZIP", set this to `false`, otherwise set this to `true`. Default to false
`data` list<JSON array>	Array with users data. If the multi-key feature is used, a two-dimensional array of the form `[["<HASHED_EMAIL>", "<HASHED_FN>", "<HASHED_LN>", "<HASHED_ZIP>"], ["", "<HASHED_FN>", "<HASHED_LN>", "<HASHED_ZIP>"]]` should be passed.In case a key is unknown, it should be left blank.
`app_ids` list<int>	App ids used by the users being uploaded. This field is required when `schema` is a Facebook UID and the IDs were collected by an App integration. e.g. `[1234,5678]`
`page_ids` list<Page ID>	Page ids used by the users being uploaded. This field is required when `schema` is a Facebook UID and the IDs were collected by a Page webhook integration. e.g. `[1234,5678]`
`data_source` Object	Indicates by which method the custom audience was created, defined by the `type` and `subtype` of the `data_source`
`type` enum {UNKNOWN, FILE_IMPORTED, EVENT_BASED, SEED_BASED, THIRD_PARTY_IMPORTED, COPY_PASTE, CONTACT_IMPORTER, HOUSEHOLD_AUDIENCE}	Type of the custom audience
`sub_type` enum {ANYTHING, NOTHING, HASHES, USER_IDS, HASHES_OR_USER_IDS, MOBILE_ADVERTISER_IDS, EXTERNAL_IDS, MULTI_HASHES, TOKENS, EXTERNAL_IDS_MIX, HOUSEHOLD_EXPANSION, WEB_PIXEL_HITS, MOBILE_APP_EVENTS, MOBILE_APP_COMBINATION_EVENTS, VIDEO_EVENTS, WEB_PIXEL_COMBINATION_EVENTS, PLATFORM, MULTI_DATA_EVENTS, IG_BUSINESS_EVENTS, STORE_VISIT_EVENTS, INSTANT_ARTICLE_EVENTS, FB_EVENT_SIGNALS, ENGAGEMENT_EVENT_USERS, CUSTOM_AUDIENCE_USERS, PAGE_FANS, CONVERSION_PIXEL_HITS, APP_USERS, S_EXPR, DYNAMIC_RULE, CAMPAIGN_CONVERSIONS, WEB_PIXEL_HITS_CUSTOM_AUDIENCE_USERS, MOBILE_APP_CUSTOM_AUDIENCE_USERS, COMBINATION_CUSTOM_AUDIENCE_USERS, VIDEO_EVENT_USERS, FB_PIXEL_HITS, IG_PROMOTED_POST, PLACE_VISITS, OFFLINE_EVENT_USERS, EXPANDED_AUDIENCE, SEED_LIST, PARTNER_CATEGORY_USERS, PAGE_SMART_AUDIENCE, MULTICOUNTRY_COMBINATION, PLATFORM_USERS, MULTI_EVENT_SOURCE, SMART_AUDIENCE, LOOKALIKE_PLATFORM, SIGNAL_SOURCE, MAIL_CHIMP_EMAIL_HASHES, CONSTANT_CONTACTS_EMAIL_HASHES, COPY_PASTE_EMAIL_HASHES, CONTACT_IMPORTER, DATA_FILE}	Subtype of the custom audience
`session` Object	Information about the session. Sessions are used when you have a lot of users to upload. For example, if you have 1 million users to upload, you need to split them into at least 100 requests because each request can only take 10k users. Specify the session info so that you can track if the session has finished or not.
`session_id` int64	Advertiser generated session identifier, used to track the session. Needs to be unique in the same ad account.
`estimated_num_total` int64	Estimated total num of users to be uploaded in this session, used by Facebook systems to better process this session.
`batch_seq` int64	A 1 based sequence number to identify the request in the session.
`last_batch_flag` boolean	`true` mean this request is the last request in this session. You must mark the last request otherwise Facebook doesn't know the session has ended

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

audience_id: numeric string,

session_id: numeric string,

num_received: int32,

num_invalid_entries: int32,

invalid_entry_samples: Map {

string: string

}

Validation Rules

Error	Description
200	Permissions error
2650	Failed to update the custom audience
100	Invalid parameter
368	The action attempted has been deemed abusive or is otherwise disallowed
105	The number of parameters exceeded the maximum for this operation
294	Managing advertisements requires an access token with the extended permission for ads_management

Deleting

You can dissociate a User from a CustomAudience by making a DELETE request to /{custom_audience_id}/users.