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Parameters

Sending both action_source and client_user_agent parameters for all of the events you’re sending through the Conversions API may help improve event matching and could also help improve ad delivery for any ad campaigns optimizing on the events you send through the Conversions API.

Use these parameters with the Conversions API. These parameters consist of all required event data parameters and any additional data parameters to use for ads attribution and/or ads delivery optimization.

Main Body Parameters

Customer Information Parameters

Email: em - Hashing needed
Phone: ph - Hashing needed
Gender: ge - Hashing needed
Date of Birth: db - Hashing needed
Last Name: ln - Hashing needed
First Name: fn - Hashing needed
City: ct - Hashing needed
State: st - Hashing needed
Zip: zp - Hashing needed
Country: country - Hashing needed
External ID: external_id - Hashing recommended
Client IP address: client_ip_address - Do not hash
Client user agent: client_user_agent - Do not hash
Click ID: fbc - Do not hash
Browser ID: fbp - Do not hash
Subscription ID: subscription_id - Do not hash
Facebook Login ID: fb_login_id - Do not hash
Lead ID: lead_id - Do not hash

Server Event Parameters

Custom Data Parameters

See Also

Overview: fbp and fbc Parameters

See the Facebook Privacy and Data Use Guide to learn what data is sent when using Facebook pixel.

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