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Learn about the main concepts involved in Business Creative Assets management.

Business Creative Folder

A folder contains both images and videos which you can use for ads creation through Ads Manager or Marketing API. Only a business admin can create this folder. Then, the business admin can grant employees permissions to manage the business creative folder and share folders to other businesses.

Business Creative Asset Sharing Agreement

When you share a business creative folder, the other business must agree that certain creative-level insights for the creative are owned by your business. Another business can accept or decline this agreement in Business Manager Settings or via third party apps.

We represent shared creative assets as business_image_id or business_video_id.

Business Creative Insights

The /insights edge provides aggregated business creative level metrics that allow you to view impressions, inline link clicks, and video plays for your business creative object.