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Bidding Support


Billing Events

Regardless of billing_event, if optimization_goal is APP_INSTALLS, we deliver your ads to people we predict have a higher chance of installing your app. We do not consider billing_event when we delivery ads. billing_event only impacts delivery through pacing if your budget is limited. Performance in either case is close, while you risk uneven delivery or a slightly higher cost per install due to variance in action predictions and actual actions.

Helpful links

Reference Pages


Ads Pacing


Bid Strategies