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Audience targeting helps you show your ads to the people you care about. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you're trying to accomplish and what resources you have available.

You can be specific and create audiences based on customer data, conversion data such as activity in your app or website, and so on. You can also provide more broad information, such as demographics or location, and we deliver ads to people who meet those attributes.

Common Uses

Documentation Contents


Learn the basics around audience and targeting.


Build your audience with data from mobile app and website behavior, customer file, engagement signals, store visits, and offline conversions. Learn more about our broad targeting options.


Explore our basic and advanced targeting options. Learn to do targeting search. Get an overview of our Custom Audience Terms Of Service contracts.

Special Ad Category

Learn more about the targeting options available for advertisers offering housing, employment, or credit opportunities.