App Store for Developers
The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
Learn about the latest capabilities to improve the discovery of your app on the App Store, and deliver high-quality app and in-app purchase experiences.
Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.
User Privacy and Data Use
Learn about asking permission to track users, and how your app’s data collection practices appear on your product page.
Implement auto-renewable subscriptions in your apps using in-app purchase APIs.
Optimizing Your Product Page
Learn how to make the most of your app’s product page through thoughtfully crafted metadata.
Measuring App Performance
Learn how users discover and interact with your app with valuable data you won’t find anywhere else.