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Our Voices, Our Power Series

Growth, Community & Funding Fundamentals for Diverse Publishers

In this four-part video series, Black and Latinx publishers share key lessons on storytelling, building community, funding journalism, and taking action on social and racial justice. Each module provides actionable tips and tools on how to develop publishers' businesses and storytelling fundamentals.

The sections are:
1. Building Community on Facebook & Instagram
2. Using Your Platform for Social Justice
3. Perfecting Your Storytelling
4. Funding Your Journalism

1. Building Community on Facebook & Instagram

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Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.

"When I look at community … [I am] accountable to people who are proximate to [me]. 100-years-ago, that meant your neighborhood … or ethnicity within age group … But now … it can mean all the people who are in a Slack channel … Facebook group, or text thread. But the accountability part is still important."

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Nicole Cardoza (Anti-Racism Daily) shares practical advice on how journalists are building community on Instagram.

"Change starts when people feel empowered to take these conversations on their own and do the same work we do on Instagram. It’s an avalanche effect: everyone coming together and driving that narrative."

2. Using Your Platform for Social Justice

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Publishers from The Atlanta Voice, MLK50, and Black Enterprise share their experiences using their respective platforms to support social and racial justice.

"When you have five people at a Grizzlies game, and you have one person in all of the community covering K-12 education, you are saying what matters. Your budgets are reflecting that."

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Natasha S. Alford (theGrio) discusses her publication’s approach to covering stories often overlooked by the mainstream media.

"We are unapologetic about the truth. It’s this sense of understanding Black people’s humanity, nuances and diversity of experiences."

3. Perfecting Your Storytelling

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LaCalle TV CEO, Jorge Viera, shares his success story using Facebook to cover the COVID-19 crisis.

“Reporters need to be people first, then reporters. Cry when it’s time to cry, laugh when it’s time to laugh and always inform. You have to convey reality through yourself."

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Unscripted veteran and Red Table Talk producer Camille Bernier-Green shares insights from behind-the-scenes of the Facebook Watch breakout show.

“Try different things. Don't be afraid to take risks; your audience will tell you if it works or if it doesn't.”

4. Funding Your Journalism

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Essence’s VP of experiential, Candace Montgomery, shares how her team transformed the publication’s annual four-day, in-person event into a two-weekend virtual experience.

"How are we integrating new innovative technologies that cut through the clutter? How are we making sure the audience feels a part of the show? What kind of plug-ins can we add to make events more engaging? Those things are key for us, while keeping in mind that we’re just trying to stay ahead of the technology and the integrations."

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Washington Post CMO, Miki Toliver King, shares insights about funding high-quality journalism for one of America’s largest and most successful newspapers.

“I have a responsibility, at least in the space that I am in, to work hard to reverse what is systemically happening across media. I have tried to ensure that our candidate slates are as diverse as they need to be and I have refused to make a hire when I didn’t see any diversity in the panel.”

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