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Hilfebereich für Unternehmen

Hilfebereich für Unternehmen
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How to Sell on Facebook and Instagram

Want to start selling on Facebook and Instagram?

Commerce Manager is Facebook’s tool that enables sellers to sell on our platform, add inventory, manage orders, check account health, and much more. With Commerce Manager, businesses can sell products across the channels their customers love, like Instagram, Facebook Marketplace and Facebook Page Shops. Check out our guides and articles to understand what you need to get started.

Setting Up Your Commerce Account

The first step to selling on Facebook and Instagram is to set up a Commerce Account for your business. To set up a Commerce Account, go to Commerce Manager and follow the instructions to get started.

  • A Federal Tax Identification Number that matches your legal name
  • A State Tax Registration Number for every state where you do business
  • Your bank account info to get your payouts (currently US only)
  • Your physical business address and email address
  • The category that best describes your business, your business type and name
  • A business representative name, SSN and DOB
  • Your shipping options, return policy and customer service email
  • Set up your business in Commerce Manager

Managing Your Products & Inventory

After you set up your Commerce Account, you need to upload your products to a catalog. A catalog hosts all the inventory you want to feature on our Commerce platform. These resources explain what a catalog is and all the different ways that you can add inventory to Facebook:

Financial Responsibilities & Taxes

When setting up your Commerce Account, we ask you to provide important financial information so that you can receive payouts for your sales. Sellers also need to comply with applicable tax laws for their sales on our platform. Read these help center articles for quick info about taxes or review our Financial Responsibilities and Taxes Guide:

Completing a Sale & Order Fulfillment

You can use Commerce Manager to keep track of orders made on Facebook and Instagram and receive payment for your sales. To learn more about how to manage your orders and ensure you're following our Commerce Policies, see our Completing a Sale and Order Fulfillment Guide:

Performing Customer Service & Other Post-Purchase Support

We have built-in tools in Commerce Manager to help you understand your performance as a seller. Much of this is determined by how you serve your customers and what they say about your goods or service. Our policies are designed to ensure a great experience for buyers on our platform. Learn more about how to maintain a high quality of customer service to keep your seller account healthy:

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